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Australian Election 2010 – Online Marketing Effect

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I can’t believe there is no good website online where I can easily compare the different political parties stances on different issues. Are the big newspapers too biased? Are bloggers too politically apathetic? Is there something illegal about it that I don’t know about?

To compare the policies, you have to go to their individual websites, and of course I don’t know their URLs, so I will Google them.

It is very interesting to see who is buying advertising space on the names of the political parties:

Australian Labor Party:
Official Labor website is coming in at one, and pointing to their policies page – excellent, just what I was looking for.
Liberal Party is also bidding, with an ad about Labors Failures

The Liberal Party
Liberal Party is also bidding on themselves – but not coming in at one – and their ad is simply about Tony Abbott. I feel like it should be “Things about us which AREN”T Tony Abbott”
Labor isn’t bidding on this, but an unofficial anti-Tony-Abbott Greens site is

The Australian Greens
They are paying for ads for themselves too – but only if you type The Australian Greens, not THe Greens
No other party is bidding on their terms.

The Nationals
Not even the Nationals are bothering buying PPC – but the Anti-tony unofficial greens site are bidding.

None of the parties are bidding on general ‘election’ or ‘how to vote’ type terms.

They aren’t even bidding on terms related or including their policies – like carbon tax, maternity payment, mining tax (just the Keepaustraliastrong website), etc.

The Liberals are bidding on both leaders names, but Labor is not for either.

I think the parties should start bidding on searches for policies, how to vote, election information and individual candidates at least.

Update
And in a story today on the SMH – the Liberal party has pulled a series of Google Ads they were running on their competitors names which were leading to their website. Complaints were raised that it was misleading, and could lead voters into thinking that those candidates were affiliated with the Liberal party.

Online Shopping Statistics – Australia

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For the 2011 update of Online Shopping Statistics in Australia click here.

 

The CCI at Swinburne University of Technology released a report in May outlining the online habits of Australian internet users. The report presents findings from the second survey of the Australian component of the World Internet Project.

 

Where we live, whether we download illegally, what we think of restricted content, how we stay in contact with friends – even how internet usage has affected our book-reading, there is a lot of information in there (and it is downloadable for free!).

 

What is of most interest to me (and my clients) though, is the online SHOPPING habits of Australians. I was surprised to discover that Australians appear to be some of the most avid online shoppers in the world, with over two thirds of users making an online purchase every month, and nearly 90% of users using the internet to research products.

 

Between the last survey (2007) and this one (2009), the number of users spending more than $500 online per month more than doubled to 22.6%.

 

Other interesting findings of the survey:

  • Over 75% of users use the internet to make travel reservations
  • Over 70% use it to pay bills online
  • Over 60% purchase event tickets online
  • And 73% of users had researched goods online before purchasing from a local store, while 41% reported they look at goods in stores before buying online

 

 

Australians are increasingly comfortable, and interested in, online shopping, which means a website and the accompanying online marketing should be a priority for retailers targetting Australians. Shops offering easy to find, and use, online shops will benefit from Australians eager adoption of internet technology.

Offline Inspiring Online Marketing

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Today I was surfing the net and looking at design blogs, and a post from Toxel.com really grabbed my attention.

The post is a collection of pictures of bus stop advertising – not boring posters, but original ideas which were different, grabbed attention, and some really worked specifically for bus stops.

However, the best was saved until last, and was a picture of a 3M ad. (Major apologies, image function not working right now, will input image soon – visit that link to see it now).

It is the wall of a bus stop filled with cash (some fake, top bits real), and covered with their product – Security Glass. This is a physical demonstration of their product, with a bit of wow factor added in. It certainly got my attention, and made me think – how cool is this? How can I recreate this online?

Well, the thing with online and offline these days  is, that they are starting to come closer and closer together. The lines are being blurred. 3M could easily have spruiked this ad online –

  • Lauching the ad online via Twitter, Facebook or other social media – including photo’s and explanations of the ad.
  • Continue the campaign by posting video’s of people interacting with the ad
  • Maps of the location of the bus stops so people could check them out

Similarly, there is a cool post from Designer Daily , showing ‘Unconventional urban marketing’ techniques.

For example, moss graffiti, reverse graffiti and snow tagging. These are all completely cool ideas, but how to transfer them online? Well, these kinds of marketing are obviously location specific, so a Facebook application, Flickr, Youtube or Twitter campaign could alert people to where they are, display photo’s of the artwork, or even show how they are made.

Innovation – Magazines with Embedded Videos

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An incredible, inevitable, innovation has occurred in the media world this week. American broadcast network CBS, in conjunction with Pepsi, will be advertising via a video-chip embedded in an issue of Entertainment Weekly, according to the Guardian and many other online news sources. Cnet has published the following picture of the advertisement;

The ad with embedded video.

(Credit: Caroline McCarthy/CNET)

The ad, debuting in the September edition, but to New York  and LA subscribers only at first, uses a wafer thin screen and chip to show video of up to 40 minutes of video. Apparently, how it will work is that it will be prompted to play as soon as the page is opened. The cost of the ads are obviously going to be quite high, with the cost likely to be passed on to the ad buyers, not consumers.

While I am amazed at this innovation, and continue to marvel at the technological advancements which are occurring almost daily now, I can’t help but think this is going to be massively annoying until it is perfected. Like those ads which surprise you with video and sound at midnight in your quiet house, or 2pm in your silent, busy, office, unsolicited noise will be something which annoys, after it amazes. I  know people on the Tube will hate it!

The other thing I don’t like about this is the recycling and wastage issues it will raise – even though it says the chips are rechargeable – someone will have to care enough to recharge it first.

Despite all this whinging, obviously I can’t wait to see this in the ‘flesh’.

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