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Websites We Follow – Nicolas

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By Nicolas Vargas

Being up to date in today’s digital world is a bit hard, considering the huge amount of resources you can find surfing the internet. For that reason, here at MooMu Media we have decided to give our readers a list of some of the most valuable resources that we each use in our day to day work. This is my own personal list.


Digital World

The resources listed in this section are useful for anyone who wants to know general information about what’s happening in the digital world.

This is a good website and very popular. I like to focus on the social media section where you can find How-to’s and other useful stuff.
The other sections I frequently check are the Tech, Business and Lifestyle sections.
Some of my favourite’s posts are

In this website you can find a lot of information about the digital world, but the reason I use it a lot is fortheir product reviews. Here you can find reviews for many things, from headphones to laptops. It is a good website to check before you are going to buy a new gadget.
Some of my favourite’s posts are

Digital Marketing

The following sites are a bit more specific for those who are looking for useful information about online marketing.
Smashing Magazine

This is a great website because you can find useful technical resources for things like Coding, Design and there is also a complete section about WordPress.
The tags I use the most are the Inspiration and Techniques Tags.
Some of my favourite’s posts are

Anyone involved in the Digital Marketing World, from beginners to the most advanced, can find useful resources on
I use a lot the resources under the reports section.
Some of my favourite posts are


The following are useful resources to keep you up to date with new business, strategies and market opportunities
Business Insider

Comprehensive website with the most important news in the marketing world
I recommend the markets and strategy sections
Some of my favourite’s posts are

Another amazing website,
I like to check the success stories and How-to Guides under the Startup section
Some of my favourite’s posts are

Useful Tools for making Infographics.

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These days, infographics are a popular weapon websites use to attract more traffic, taking advantage of the fact that users prefer to read summarised information laid out in a creative way instead of hundreds of lines of plain text.  You may want to take part in this phenomenon, so here we give you some useful tools  you can use to build infographics for yourself, even if you are a beginner and want to start from scratch.

For those who have never heard about infographics, infographics are Information graphics (graphic representations of data) and the most important aspects of a good infographic are:

  • Accurate or Trustable Information: Data is what supports your design work.
  • Creativity: Build Unique Infographics
  • Simplicity: The aim of an infographic is to explain something in a simple way.
  • Consistency : Between your data and your graphs

In order to ensure these important aspects are in your infographics, you could consider using the following tools.

Data Tools

Google Public Data :

Free. Using this Tool you can find Data from important resources (Eurostat or The World Resources Institute), filter and Paste the graph as a link or embed it in your website.


Google Insights :

Free. This tool gives you information about what people are searching for or which term they are using in Google. It provides you with useful information like Regional Interest and search terms. Finally you can download the data as a CSV file


Google Trends :

Free. Google Trends provides you data about “What’s Hot on Google” Google trends give location (countries and cities) and languages. You can download as a CSV file.


Australian Bureau of Statistics :

This Website gives you Australian National Statistics. You can download as Excel file or Zip.


Census :

Free. American National Statistics you can get the data as a PDF or Excel File.

Template Tools


Visually :

Free with an Account. This is an Infographic Community you can create and share your infographics with. Using you can create infographics in an easy way, but with an annoying requirement to connect your Facebook or Twitter account with, otherwise you can’t create your own infographic.


Piktochart :

Free but you need an Account. With piktochart you can choose free or paid templates and edit it with the data that you prefer, you can import data and add graphs. This is a useful tool for beginners.


Infogram :

Free but you need an Account. With this tool you can create infographics and graphs using free templates, and it allows you to add images, text and charts.  It is pretty useful for beginners but if you use there is always a message in the bottom of your infographic saying “made by”


Icon Tools


Inconarchive :

Free. Here you can find and download icons for your infographics


Findicons :

Free. Using findicons you can find and download icons for your infographics


Vector Graphics

If you have more experience with graphic design you can use Vector Graphics Software to make your infographics, like

Illustrator :

Here you can learn more about Illustrator and download a 30 days free trail


Inkscape :

Inkscape is a free source Vector Graphics Software and is similar to other  Vector Graphics Software



Finally here are some useful Tutorials to help get you started building infographics.

Pinterest – Social Marketing the Visual Way

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When I first joined Pinterest, I have to be honest – I only joined to investigate it for work. But it wasn’t long before the high school girl in me was seduced by the popularity she got from having her pins liked and repinned – it gave me a warm glow inside!


Pinterest has been around for a year or so – but many people have jumped on board only recently. Like most other social media – it is about providing things of value to your community, there is no use at all in just pinning boring photos of every product you sell. Make it unusual, make it beautiful, make it controversial, or make it gimmicky. You have to make the picture stand out somehow, otherwise it will get lost in the crowd. Just like boring Tweets.


Unlike other social media, which is often about building a profile about you or your brand, the specifics of your life and your company details in Pinterest come a far, far second to the curating you do on your boards. People really care only about the pictures – thus the ‘profile’ section of Pinterest is so short. Don’t try and overcome this by pinning stuff only from your site or blog, this is guaranteed to showcase you as a bad and boring curator, whose boards aren’t worth looking at.


Oh, and did I mention that currently attribution links are followed, and are valuable for SEO? Therefore, as an SEO advisor, I would recommend you come up with some intriguing visual content, post-haste!


Organise Your Boards


First up you’re going to want to organise your boards so that you aren’t pinning all your things in the one place. Basically, you can have boards as broad or as narrow as you like, as long as there is a theme (this is best practice, it isn’t a ‘rule’ of Pinterest).

E.g. your boards could be ‘Orange’ and have all orange things, or ‘Hats’, or ‘Food’ or ‘Dumplings’, etc. You get the idea.


This is important because people can follow you as a whole, or they can follow just the boards they are interested in of yours. By keeping your boards tightly themed, you are able to avoid ‘spamming’ people by offering them only the things they ‘signed up for’.




Make it Visually Appealing

So – the number one thing is to make sure all your pins are visually appealing. In some way. Sure, you might have underlying content which you want people to read, but Pinterest is primarily a visual platform, and your pins will be overlooked, if they don’t appeal visually.



Keywords Again?! Categorise and Describe Pins Appropriately

Just like with SEO, or when your putting a video on YouTube, or when you’re selling something on EBay – you need to categorise and label your things for the audience you are targeting. Make sure you are using the terms and labels that your audience will expect. Remember, you want to be where they are looking.


Appropriate Landing Pages

Just like with PPC, you want your ads to go to an appropriate landing page, lest you annoy your customers. If people are clicking on your pin, they are likely going to want to see that image in-situ. Don’t annoy them by sending them to your home page.



 – Pinterest is actually a lot like Twitter – you will want to follow the people who are pinning and re-pinning your content. You might also want to find people pinning things relevant to your industry, and follow them. You can search Pinterest using keywords and hashtags to find the appropriate people

– It is also like Twitter in that you can Repin (retweet) and mention people in your pins.

– Like Facebook you can like and comment on pins.

– You can also create open boards and assign people to be able to contribute to your boards, creating  ‘user generated content’.



What has proven popular for my personal account? Basically things which were either very unusual or things which people are passionate about.

For example..



Pinterest pictures


Via,, the design is by London landscape architecture firm Gustafson Porter, for the Venice Architectural Biennale.


Jiu Zhai Gou on PInterest


I took this photo myself, no it is not photoshopped, and 10 Mars Bars if you can guess where it is taken.




Marines on Pinterest


I’m sure you’ve seen this photo already – it went Viral last week, and was very popular on my Pinterest.



And, of course, the ubiquitous kitten photo has done surprisingly well today!

How to use Pinterest



Online Shopping Statistics 2011- Australia

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Not much has changed since the CCI 2010 report which highlighted Australia’s attraction to online shopping, as the 2011 survey suggests. According to the study, online shopping usage has maintained its popularity with 99% of the respondents using the internet for shopping and 96% using it for product research purposes. Though different in methodology to the CCI study, the sample group which comprised of almost 3000 internet shoppers provided valuable insight into the attitude and behaviour of Australian Internet shoppers.


online shopping statistics

Source: 2011 Survey

The survey identified the key demographics which comprised the Australian online shopper, married females constituting the dominant usage group. So husbands lock up those credit cards. Proportionately, males also had a strong presence as well as unmarried couples, where 70% of the respondents worked with 75% making $50 000 or more a year.


Other key insights of the survey:

  • 82% believed they would find the best price by researching products online.
  • 80% of respondents believed retailer websites were the best place to research products online.
  • However, 72% of respondents saw price as the primary determinant to click through to retailer websites
  • 86% favoured to shop offline as there was a preference to see the item before purchase.

This survey has shown the Australian online shopper has greater inclination and acceptance to shop online. Though these results may have to be taken with a grain of salt due to the exclusivity of the sample group (online shoppers), it does beg the question, is the age of the retail store over? With the growing popularity of online shopping due to its convenience and accessibility as a consumer research base, it just could be.

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