Tracy - 9/49 - Digital Marketing Agency

Why Content Is King

By | Content Writing, SEO | No Comments

If you work in online marketing, you will have heard it said a million times before – Content is King.

This is one of the most basic rules of SEO, but one that cannot be emphasised enough. The benefits of creating and growing quality content on your site are numerous. Below I list them, just so if you, your boss, your team, or anyone else needs reasons for "Why do we need MORE content?"…

  1. It grows the size of your site, improving your reputation and trust with Google
  2. Good content creates incentives for people to visit your site, increasing traffic.
  3. High quality can mean natural growth in links, as people discover and link to your valuable content or tools.
  4. An ongoing content strategy means new and/or changing content on your site, which means your site remains fresh, which is beneficial for Google.
  5. Lots of content on a subject helps your company to appear as ‘expert’ and trustworthy.
  6. More content, means more opportunity for embedded keywords, which  are used in SEO

So, for the sake of your brand, rankings and customer experience, make sure you stick to an ongoing content creation schedule – one of the best ways to keep your website healthy.

Tracking Marketing Campaigns on Twitter

By | Analytics, Social Media | No Comments

You can’t be a Twitter user without having seen the loads of tiny URLs people are uploading, and noticing how company’s (and individuals) are using Twitter as a platform for social media marketing.

Many marketers update their status including a URL pointing to  a promotional page, or a product page, offering discounts or other specials.

If this is something you are interested in doing for your business, you obviously will need to know how it all pans out. Is it adding value? Are people visiting? Can you improve on it?

Obviously, the referrer section of Google Analytics will tell you any traffic coming from Twitter. It will be listed as a discrete referrer in your referral report.

However, tinyURLs from Twitter might also be copied and emailed to others. Then, when people click on the link, you won’t be able to tell that the URL originated in Twitter. Also, if you are doing multiple campaings in Twitter, you won’t be able to distinguish between which visitors clicked on which of your Tiny URLs.

If you think this is an issue for your site, what you can do is use the typical Google Analytics campaign parameters, to identify a specific URL for this Twitter campaign, and then anyone who uses this URL, wherever they use it, will be matched to their particular campaign.

The steps to follow/remember are:

  1. Just as you make unique campaign URLs for each different keyword, source and medium in your other online campaigns, make sure that each Twitter URL is unique. Make sure that you use all the parameters in Google analytics to ensure you can distinguish between different Tweets.
  2. Shorten the URL using a service such as tinyurl.com
  3. To find the traffic in Google analytics, check out the ‘All Traffic sources’ report, and your Twitter source should be there (the name will be exactly as you outlined it in your URL).
  4. Like with any online marketing campaign, remember to have a relevant landing page, with an obvious conversion. If you have goal conversions set up on site, you can see exactly how valuable your Twitter campaign has been.
  5. If you are doing a lot of Twitter campaigns, you might want to set up a Twitter profile for your website in Google analytics, which simply copies your existing profile, and filters it withTwitter as the source. This way you can more easily drill down into the behaviour of Twitter users.

The Google Addiction

By | Search News | No Comments

I suffer from a Google addiction. I know it is unnecessary. I know I don’t need it. In fact, I want to STOP using Google, but I can’t seem to. Even updating my Firefox so that now it contains  Yahoo Search box in the tool bar, doesn’t make me stop using Google.Even though I prefer Bing with their cheery home page and clean results, I can’t stop typing www.goo

I know I am not the only one. There is a Google addiction sweeping the world. According to some ‘research’ by Smarthouse (an Australian digital media publication), Bing is going ‘bung’ (nice alliteration there).

For those not up on this strange lingo, this means that Bing is crap, it isn’t doing what it purported to do (gain market share off Google) and people don’t want to use it.

What the ‘research’ didn’t clearly identify however, was WHY people prefer Google. People said they thought that Bing provided cleaner results. They also said they preferred the simplistic design.  But then they nearly all finished off by saying they were unlikely to change their Google habit.

It is quite worrying that we aren’t very open to alternative search engines. I mean, I know I personally don’t want to use Yahoo (except I really do think that Yahoo Mail trumps gmail), but Bing!? Bing is so good. I love it. So why don’t I use Bing instead of Google?

This addiction is not good for the world of technology. Firstly, this Google addiction means that new entrants into the market will be discouraged, limiting competition and, maybe eventually, development. Yes, Google does put a lot of $$’s into R&D, but lately that seems to be in a lot of avenues that aren’t search.

Which brings me to the second reason why this addiction is so damaging: Google is investing a lot into new products. Google Voice.  You Tube. Improving their advertising network. Google Maps.  Google is expanding across the internet, (and in some cases offline into radio, tv and phones), so that we could easily use 10 Google based products online every day. Couple this with our obvious Google addiction, and you have a situation whereby they futher and further entrench themselves into our everyday online lives, and we let them. In fact, we refuse to NOT let them.

In research done in the US by CS Monitor , one of the reasons users cited for their loyalty to Google search (despite preferring some aspects of Bing, or even saying Google and Bing were equally as good) was because they were already using lots of other Google apps, like Google docs and Gmail.

Come on Bing. Help us overcome our Google addiction. Help break up the monopoly. I am sure the newspaper conglomerates would love to help you…

Geeks and Vigilantes

By | tech news | No Comments

A story ran in the Sydney Morning Herald this morning talking about how a guy used the "Find my Iphone"  from Apple to track down his iPhone after it was stolen.

I am not sure of the authenticity of this story, but I love that this could be possible, and also hope that it serves as some disincentive to this kind of theft in the future.

Apparently, the fellow had lost his iPhone at a Lego convention (no judgement here), and then logged onto Apple’s me.com, and tracked it down to a nearby neighbourhood. As he kept refreshing, so the story goes,  he could see the iphone target moving up the street and around the corner, and so him and his three mates chased it down.

Apparently the thief very nicely gave it back – obviously not some tough drug dealer being cornered by three geeks.

I doubt Apple would be encouraging anyone to use this technology for Vigilante reasons, (not every thief would be so friendly or apologetic I am sure) but it certainly makes for a fun story and great PR for them (as if they need anymore).

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