Tracy - 6/49 - Digital Marketing Agency

Innovation – Magazines with Embedded Videos

By | Digital Marketing | No Comments

An incredible, inevitable, innovation has occurred in the media world this week. American broadcast network CBS, in conjunction with Pepsi, will be advertising via a video-chip embedded in an issue of Entertainment Weekly, according to the Guardian and many other online news sources. Cnet has published the following picture of the advertisement;

The ad with embedded video.

(Credit: Caroline McCarthy/CNET)

The ad, debuting in the September edition, but to New York  and LA subscribers only at first, uses a wafer thin screen and chip to show video of up to 40 minutes of video. Apparently, how it will work is that it will be prompted to play as soon as the page is opened. The cost of the ads are obviously going to be quite high, with the cost likely to be passed on to the ad buyers, not consumers.

While I am amazed at this innovation, and continue to marvel at the technological advancements which are occurring almost daily now, I can’t help but think this is going to be massively annoying until it is perfected. Like those ads which surprise you with video and sound at midnight in your quiet house, or 2pm in your silent, busy, office, unsolicited noise will be something which annoys, after it amazes. I  know people on the Tube will hate it!

The other thing I don’t like about this is the recycling and wastage issues it will raise – even though it says the chips are rechargeable – someone will have to care enough to recharge it first.

Despite all this whinging, obviously I can’t wait to see this in the ‘flesh’.

Free Digital Marketing Advice for Small Business – Lesson 4 – Offsite SEO

By | SEO | No Comments

After covering keyword research , and onsite SEO, it is now time to get off your website and advertise it in other places across the internet.

The Google algorithm, which is the thing which says where your site ranks, takes over 200 factors into account when deciding where you can rank. We have already covered a few of these, like age of your site, content, meta data, and onsite headers and links. However, much of the influence comes from other sites – that is, if other sites link to you, Google will trust your site more, and your rankings should improve.

This is why linking strategies are such a major part of any SEO campaign. But what kind of links are SEO-friendly, and where can you get them?

The best links for SEO are:

  • From sites about your industry, or related industries
  • On pages which don’t have a tonne of other links
  • Ones which don’t require you necessarily to reciprocate
  • With your keywords as anchor text
  • Links to deep pages within your site

You can try and get these links in many ways, but one of the best, and whitest of white hat ways, is through having great content, or cool gadgets, which people naturally want to link to. For example, if you have a great map or other gadget on your site, do a press release about it, or advertise it on other people’s blogs.

Reciprocal links are still links, and they won’t do harm to your site, just make sure they are reputable and relevant.

The thing about linking is, that although it should help with your SEO strategy, it also puts links to your site on lots of different sites across the internet – if you put these in good and relevant places, then people might click through, increasing traffic to your site as a nice side effect.

A previous linking article I wrote outlines the best way to put together your linking strategy, so I won’t go into the details too much here. Just remember that offsite SEO is just as important as onsite.

Hottest Technology of 2009

By | tech news | No Comments

The Gartner report, on the Hype Cycle 2009, is the latest in the annual series to showcase the hottest technologies of the year and how they are trending.

The reports outline two visual representations for technology maturity – the Hype Cycle and the Priority Matrix. These graphs can help businesses understand a snapshot picture of technology at that moment, and advise about which technologies to adopt and which to reconsider.

The one below, is the ‘Hype Cycle’ (source:reuters)

blog-pic1

Cloud computing, one of the hottest emerging technologies of the year, refers to a simple concept – operating off  a shared ‘cloud’ rather than a hard-drive.According to Gartner it is at the height of it’s expectations, but still in it’s early stages with lots of opportunities to be identified.

Other hot topics include the issue of data-centre cooling, which I discussed earlier this year when it was said that 2 Google searches was as environmentally un-friendly as boiling the kettle.  This is apparently on the downward trend of expectations (here referred to as Green IT). With increased concern for the environment booming across first world countries, ‘do no evil’ Google is pouring money into data centre R&D, but it is no longer causing ‘hype’.

Social networking and web 2.0 seems to be well past the highest phase of expectations (according to Gartner), but on the slope of enlightenment, which is odd considering the fact that hype for one of the biggest social networking tools, Twitter, continues unabated, and it hasn’t even yet fulfilled its business potential.

Search-wise, video search seems to be in the ascendency, a ‘technology trigger’.

Jackie Fenn, the report’s lead analyst, gives this overview:

Technologies at the Peak of Inflated Expectations during 2009 include cloud computing, e-books (such as from Amazon and Sony) and internet TV (for example, Hulu), while social software and microblogging sites (such as Twitter) have tipped over the peak and will soon experience disillusionment among corporate users.

Google's Next Generation Search Technology

By | Google News, SEO | No Comments

Google is working on some changes and updates to their search algorithm and index, which Google’s webmaster blog calls ‘next generation’ search technology.

The changes are being previewed now, although it is all to their ‘back end’, so only web developers or specialist SEO-ers will probably notice any difference.

This is where you can go and test it out – Google Sandbox

I find that terms like my name, our agency, or competitive terms like ‘car insurance’ are showing fairly similar results in the new technology as the old.

SearchEngineLand has found some rearrangement of Google apps, like news and video.

While undoubtedly many SEO-ers will be running around worrying how to optimise for these changes, I dare say that if you have a good quality, relevant site, your position should not change too much, and actually since Google is trying to improve results, if you are a good site, your rankings should improve!

So if, like us, you optimise sites by improving their quality and relevance, as well as improving their site structure, and web presence, then I think you are going to be quite ok….

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