Tracy - 3/49 - Digital Marketing Agency

Digital-Marketing-Boss

How to Sell Digital Marketing To Your Boss

By | Digital Marketing, online marketing | No Comments

If you’re an employee, you know that any innovation or change to business processes that you might want to implement will need to be approved by your boss first. If you’re sold on digital marketing, you need to sell it to them too, and that’s not always easy.

The Problem: To a person who isn’t on board with digital, many digital methods can seem abstract, which translates as unreliable and risky.

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Google-tag-manager-tips

Marketers Tips: Using Google Tag Manager for Event Tracking

By | Analytics | No Comments

With the introduction this year of Google Tag Manager, marketers have (in theory) been able to become more autonomous and less reliant on their web development team. The newest feature is the ability to track events without adding any code to the event on your page – now you can do it with some configuring within your Tag Manager. Having said that, Google Tag Manager isn’t the best documented or most user-friendly tool around, so we have put together a handy list of resources and concepts to help you get your events tracked with Google Tag Manager. Read More

analytics-event-tracking

Marketers: It’s Now Easier To Track Everything on Your Site

By | Analytics | No Comments

Google has just released ‘Event listener’ tags into it’s Google tag manager with the aim of simplifying event tracking. Originally, you would set up event tracking by putting extra javascript on your links, and then simply look to the results in Google Analytics. The next evolution was Google Tag Manager, which required you to a) add in Javascript to your site for each event PLUS b) set events up to be tracked in Google Analytics. This was onerous and time consuming, and discouraged many marketers from wanting to track events – Google Tag Manager isn’t the simplest thing to use, and you still had to talk to your tech team anyway! Read More

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