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Advertise On LinkedIn Home Option Screenshot

A Beginners Guide to LinkedIn Ads

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Written by Nicolas Vargas
 
LinkedIn advertising is a service which allow users to create and manage ads within this professionals networking platform. LinkedIn Ads are supported in more than 50 countries around the world and the service is supported in many languages.
 
If you’re wondering why you should try LinkedIn Ads, you have to keep in mind that LinkedIn is the world’s largest professional social network which means you can reach influencers or decision makers such as Business owners and Marketing Directors, which could be a good opportunity for almost any kind of business.
 
Currently LinkedIn Ads offer two pay options (PPC) or (PPM):
 
Pay per click (CPC) : As with many other platforms you pay only when someone clicks on your ad, the minimum bid required for LinkedIn is $2.00
 
Pay per impression (CPM): With this option, you pay when your ad has 1,000 impressions.
 
The only payment method currently available on LinkedIn ads is credit card and you can’t pay in advance for your ads
 
Where Can you see your ads?
 

  • Other Users Profile Page
  • Users Home Page
  • Users Inbox Page
  • Search Results Page
  • LinkedIn Groups Pages
  •  
    Here you can see an example of an Inbox page with LinkedIn Ads, all the other pages have the same ads sections
     
    LinkedIn Ads On Inbox Pages Image
     
    LinkedIn also offers promotional coupons to encourage people to use LinkedIn ads, but be careful, when you exceed the credit on your coupon you will be charged.
     
    Note that you have to pay a $5 activation fee, even if you have a LinkedIn Advertising Promotional Coupon.
     
    The Process to Create an Ad
     
    1) First of all you need an account in LinkedIn. It can be either a personal or a business one, so just login into your account, go to the home section and click on “Advertise on LinkedIn”
     
    Advertise On LinkedIn Home Option Screenshot
     
    LinkedIn Ads Start Now Image
     
    2) Linked in will ask you for an ad campaign name, Ad Language and the Media Type (Basic for image and text)
     
    You can choose between two options for your ad destination – website or LinkedIn Profile There’s no difference between the ads if you choose a website vs LinkedIn profile as your landing page.When it comes to the landing page selection, it’s up to the aim of your ad . For example, if you want your customer to register for your newsletter you probably will use your website, but if you want to increase your followers on LinkedIn you will use your LinkedIn profile as a landing page
     

  • Write the headline (Max 25 characters)
  • Description (Max 75 characters)
  • Add the image (50×50 pixels) if you want an image ad. In this example we made a text ad.
  • The ‘From’ section allows you to add your business name, from a list of Institutions which are within your profile
  • The Ad variation option is useful for A/B tests for multiple ads
  •  
    LinkedInd Ad Maker Interface Image
     
    3) Targeting: You can target your audience using these options
     

  • Location: Country, Area
  • Company: By name or Category
  • Job Title: By Job title or Job function
  • School: Name of the school
  • Skills: List of skills
  • Group: LinkedIn Groups you want to target
  • Gender: Male or Female
  • Age: 18 to 55+
  •  
    Linked In calculates your estimated audience based on your targeting.
     
    Here is an image with the estimated Audience for our example.
     
    LinkedIn Ads Estimated Audience Box Image
     
    4) Payment options
     

  • Payment Options: here you can choose CPC or CPM
  • Daily Budget: The minimum amount is $10 per day
  • Lead Collection: Include a button in your ad which helps users contact you It is Free
  • Campaign Duration: here you can choose how long your campaign will run for.
  •  
    5) Finally there will be a normal checkout process where you enter your payment information.
     
    Want to Learn more about LinkedIn Ads?
     

  • Best Practices for Advertising on LinkedIn
  • Google Webmaster Tools: An Introduction to the Data Highlighter Tool

    By | online marketing, Uncategorized | No Comments


     
    By Nicolas Vargas
     
    Google’s new Data Highlighter tool uses browser experience which makes it easy for non-programmers to use because you don’t have to change the HTML. The aim of this new Google Webmaster tools feature is to make it easier to add structured data markup on your web pages. It is currently available in English at the moment but Google are planning to add more languages in the future
     
    The process is pretty simple and I’ll explain it in detail later, but broadly it works in this way:
     
     

  • You tag the content you want to mark up with microdata using your mouse (at the moment you can just tag events)
  •  

  • You publish it (meaning you submit the structured data to Google).
  •  

  • Google will then use that information to improve the  search results, including your structured data to present your search entry more “ attractively”
  •  
    Getting Started
     
    1) Go to your Google Webmaster Tools Account and choose ‘Optimisation’
     
    Webmaster Tool Optimization Option image
     
    2) Click on Data Highlighter Option
     
    Data Highlighter Option Image
     
    3) Click on Start Highlighting
     
    Start Highlighting Tool Image
     
    4) Write the Url of the page where your events are listed
     
    Highlight Tool Add page URL Image
     
    5) In this example I chose a page on MooMu Media’s blog, even though it is currently only available for events, just for an example.
     
    Select the data on your page that you want to highlight, keeping in mind that there are some required spots . Choose the appropriate tag from the drop down.
     
    Highlight Tool Moomumedia Page Example
     
    Here there is a table with all the data you can include
     
    Highlight Tool Data Items Box
     
    6) Click on the done Button once you’re highlight all the data you want
     
    Done Box Highlight Web Master Tool
     
    7) You can add pages that you want Google to Auto-tag, by choosing ones yourself (Custom) or the ones Google considers related.
     
    Create a Page set Box Highlight Tool Image
     
    8) Once you create the set, you have to repeat the process on at least 5 pages, and then Google can understand the data you are highlighting and can make the rest for you.
     
    9) Finally, you can check if the information on your events is correct before you publish them.
     
    Publish box Highlight Tool Image

    An Introduction to Schema.org

    By | Search Engine Marketing, Website Management | No Comments


    By Nicolas Vargas

    Google Search Reasults Using Schema

    Schema.org is an initiative launched in 2011 by the major search engines (Bing, Google and Yahoo) to make a common language to improve the way search engines understand and display data in their search results. The idea is to use these schemas to mark up useful information within a webpage for the purpose of offering a better user experience in search results.

    Now that you know what schema.org is, you’re probably wondering how you can use it to improve the way search engines understand and display your content in search results. Depending on the sort of content your website uses, you can write schema markupfor a huge list of items, from videos to events.

    Schema.org Item Examples Screenshot

    With schema.org you have a lot of options to improve the way search engines display your site in search results.

    How it works

    As I said before schema marks up your content helping search engines, because with HTML tags, your browser knows how to display the information but it doesn’t really understand what that content is about..That is, HTML is not enough for search engines to properly understand your content.

    Schema.org uses a micro data format to improve the data within the HTML tags and give search engines more information about that page, so it knows whether it is about a person, a recipe, a place, a movie, etc.

    Micro data is a HTML5 feature (set of tags) which aims to help computers understand what the web page content is actually talking about.

    Schema.org Person Example

    Here is an example of how you can use microdata to tell search engines that the content in this HTML is not just random text – it is a person, job title and address.

    Plain HTML

    Person Html Example

    With Micro data

    Schema Person markup Example

    As you can see with micro data you can explain to search engines what your content is about, in this example for Google the words North Sydney didn’t mean anything , but with the schema.org micro data it means an address locality.

    Finally you probably want to know if the use of schema micro data is going to improve your rankings. Well, as Matt Cutts has said, just using schema.org micro data won’t necessarily improve your rankings, but there are some cases when schema.org helps, so it is better to use it, just in case.

    Also keep in mind that even if this markup doesn’t help your rankings it could help your click through rate if it provides images, star ratings or other information in search results alongside your site listing.

    Google Tag Manager

    By | Digital Marketing, online marketing | No Comments

    What is it? How to get started? By Nicolas Vargas Google Tag Manager is a new tool (launched in October) which aims to help marketers with the digital marketing process, by making Google (and other) tags quick and easy to embed and update. Google Tag Manager Page ScreenShot With this new Tag manager you can easily add, update and test tags on your sites without the help of a web developer. This removes the long waiting times many marketers have to deal with, when waiting for websites code updates to get their tags updated. This will greatly improve productivity for online marketers who want to spend less time working on tag updates(Technical stuff). Special Features of Google Tag Manager

    • Tag Manager is Free
    • Google Tag manager offers an error checking option
    • Fast and easy way to upload tags.
    • It’s good for agencies, offering multi account options and user permissions
    • Custom tags are possible thanks to custom rules and macros, getting you the info you want
    • Supports both Google and non-Google Marketing tags

    Getting started

      1) Create an Account: The account is the top level in Google Tag Manager, a good idea is to make one account per company

    Create an Account Image of the Tag manager Process

      2) Create a Container: The container includes all the tags you want (Adwords, Analytics, etc). A good tip is to have one container per Website. You can add domains as an option

    Create a Container

      3) Accept the Google Tag Manager Terms of Services

    Google Tag Manager Terms Image

      4) Get the tag manager code: Paste the code onto every page before the body tag ()

    Tag Manager Code Screenshot

      5) Fill the container up with tags. Now whenever you need to add new tags to the site – to track goals, remarketing or other campaigns – you don’t need to touch your website, you can just log in to Google Tag Manager and add them here.

    Tag manager Tags Image I think it’s a pretty useful tool to help online marketers, especially the ones who usually have to rely on developers to help them with their marketing tags.

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