Nicolas - Digital Marketing Agency

Ppc Manangement in sydney

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What is PPC?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay each time one of their ads is clicked. 


How PPC works in Sydney?

reflections of sydney

Photo courtesy of paul bica(CC Attribution)

Asking businesses about their experience using Google Adwords can elicit responses ranging from “waste of money” to “invaluable marketing tool”, with quite a few instances of  “I have no idea what effect it had” in between.

While it is often promoted by Google as being an easy platform to work with, the truth is that many advertisers have had negative experiences on Google Adwords – for example, their budget might get spent too quickly, they might not have made any sales/leads or they don’t know the effect the campaign had at all.

Any subsequent decision to ‘never use Adwords again!” would be both naïve and damaging. Google Adwords search marketing can be an incredibly powerful tool to bring in new customers and avoiding the platform is only giving your competitors a leg up.

What’s needed is an approach to Google Adwords that guards your budget initially, allowing you to expand your campaigns as you experience positive results. Consider these cost saving ideas to keep your Adwords search campaigns profitable.

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Facebook-and-Google-Ads-specs

Google and Facebook Image Ads Cheat Sheet

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Share the following list with your designers when you ask them to create your ads for Google or Facebook.

Rules for Creating Google Image Ads

Download google-image-ads-specs-imgDownload

Google Adwords Tips

1.       Create ads in as many of the different sizes you can – not all sites offer all sizes, so use all the ad sizes to get as many impressions as possible.

2.     If you can’t afford to create ads in all those sizes, some of the most popular sizes are:

250×250, 200×200, 468×60, 728×90, 300×250

Read More

SEO for Local Businesses

Essential SEO For Local Businesses

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If you’re a business with bricks and mortar stores, or one which only serves certain locations, then optimising your website for local search is important. For many Google searches with local intent, the “top 10″ search results are pushed down the page, often below the fold like this.

Local SEO Read More

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