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Sharing Audio Files Socially – uWhisp

By | Social Media | No Comments

Ever wondered why voice files can’t be sent instantaneously on social media – while image, text and video files can?

 

This is the kind of question that gets start-ups started, and was the beginning of uWhisp – a startup made up of four Spanish uni grads.

 

Once installed on your browser, the uWhisp widget appears and allows you to record a message which is saved as a local audio file, this can then be posted to whoever you like. The system works with any website that accepts typed text, because what it actually posts is a link. The link can be listened to instantly if you are also using uWhisp, or will take you to the uWhisp website if you’re not (You can listen to it there even without registering).

 

It is already fully integrated with Facebook and Twitter, and the interface looks like this

 

The application also means you can easily send voice messages via email.

 

Premium users can also upload audio files they already have (as opposed to ones recorded as part of uWhisp) as well as being able to customise their own players.

 

For businesses and advertisers, uWhisp gives you statistics on uWhisp impressions, player reproductions, shares and geographical segmentation.

 

On their Twitter Feed the uWhisp team is sharing songs and old recordings, like Orson Welles’ famous Alien invasion and Madonna songs – I guess they are assuming no copyright on these kind of files, meaning what? I can more easily share any audio files I have bought or have access to on social media?

 

It has quite an intense pop up question, they’re not trying to sugar coat it! But with people being increasingly cautious with their privacy settings, it is likely to turn some people off..

uWhisp social media audio

 

 

Social Media Isn’t For Your Business, Right?

By | Social Media | No Comments

“Social Media isn’t for us.”

 

Have you said this about your business? Or have you heard someone else say it about theirs?

 

I can understand why people might say it – social media is an art, it needs to be crafted specifically and uniquely for each business. Aside from the fact that it is ostensibly ‘free’ it is actually going to require a lot of time, effort and creative thinking to have a successful social media strategy – and even then there are no guarantees. This can turn a lot of people off.

 

A lot of traditional marketing and advertising takes work, money and gives intangible ‘branding’ benefits back, but businesses still use them. Maybe because they are ‘old’, traditional and ingrained. But you know what? Social Media marketing has a lot in common with traditional marketing and advertising. It’s about using your business personality to encourage new and existing customers to reach out to you. Whether that ‘reaching out’ eventually occurs online, on the phone or in store – it’s still a result.

 

Social media is helping companies save money on business processes like call centers, printing costs and advertising dollars, by providing easy interaction points and access to information online. You can more easily share company news, launch new products, showcase your corporate culture or project an image of reliability and trust to potential customers.

 

If you are thinking of crossing social media off your to-do list, you also need to consider the cost of NOT using social media. Where there is a blank space, a competitor can always be waiting ready to fill it. Potential customers will be seeing them, not you. What is that costing you?

 

Another cost is the increasing impact social media will have on search engine rankings. SEO is no longer just about content, links and coding – social media is also having an influence. Participating in social media could be considered a part investment in your SEO strategy.

 

All this is not to say that social media is a golden goose for every business. There can be many pitfalls in the use of social media, as well as opportunities. We recommend a robust social media plan to find out where the risks are, where the opportunities are and an outline of what you are actually going to do to use social media to help your business. It’s not enough to have buzzwords and vague plans (unfortunately, social media suffers from an extreme case of buzz words).

 

If you need help creating a social media plan for your business, contact MooMu Media to find out what this might involve.

30 PPC Call To Action Examples

By | PPC | No Comments

 

We all know the importance of Calls to Action in our online ads, right? Calls to Action (CTA) encourage readers to click through on your ad by enticing them and using action words, and no, we aren’t talking about the perennial ‘Click Here’.  We’re talking about the wide range of words you can use to encourage searchers to do exactly what you want them to do, like ‘Buy Now’ or ‘Download’ or ‘Sign up Today’.

 

Best practice would have us testing these kind of text in our ads constantly, seeing what works better, then trying to improve it again. But sometimes it’s hard to find new ways of saying things. Some days you are struggling to find inspiration. To help you along the way, we put together a quick list of CTA examples you can test within your ad copy. Some work better for sales, some are better for lead generation, some of them can be used for both. I have tried to divide them along those lines, but of course there is no hard and fast rule. Try them out and see if you can’t improve your click through rate.

 

Calls to Action for Lead Generation

Calls to Action for Sales

Sign Up Buy Now
Become a Member Buy Online
Book Online Buy In-Store
Call Call
Apply Buy Now At X% Off
Reserve Purchase
Register Shop Now
Start Now Purchase
Download Buy Now And Receive
Ask Us How Order Today
Get A Quote In X Mins Save Now
Try It Now Buy Now And Receive
Subscribe Shop Now
Book Now Browse The Sale
Join Now Easy Online Purchase
Instant Access

 

You can also add urgency to your adds with words like ‘Now’, ‘Today’, ‘Hurry’ or adding specials which will end soon, like ‘Sale Ends Tomorrow’.

Simple Usability Tips To Improve Your Website

By | online marketing | No Comments

 

It is often said in sales that it is easier to sell more things to existing customers than to find more new customers. This can also be applied to online sales – rather than concentrating solely on getting new visitors to your site (which is still a good thing), consider getting more business out of the people who are already landing on your site.

 

By improving the usability of your site you can help your customers do the things you want them to do – guide them towards your purchase funnel, your contact form, your quote engine or your download. Remove the obstacles that make it confusing or difficult for them – basically, don’t make them think too hard.

 

Despite all the hard work that goes in to webdesign, visitors are not usually on your site to enjoy the design, rather they are on your site to do something or get some information. Often they are impatient, they scan, they ‘satisfice’ – they click quickly trying to find what they want.

 

Website Usability - make it easier

Try not to over complicate things - how about just giving them a knife?

What can you do to help customers on their way, allay their concerns and convince them to convert?

 

Easy Navigation

– Make the navigation obvious and simple

– Where possible, try and copy  OS navigations –  these are well known and familiar

– Link back to the home page from your site-wide logo

– Make it easy for people to find critical pages like Contact Us and About Us

– Use Breadcrumbs in your navigation

– Utilise site search to help people find what they want – you can also use the statistics from your site search to implement changes that will improve your user experience.

 

Easy Scanning 

– Make sure critical content is above the fold on each page

– I don’t like to say never, but I might say – never use horizontal scroll

– Use consistent styles and colours – nothing jarring

– Use headings, sub headings and paragraphs – makes  it easier for people to scan

– Don’t distract people with unnecessary highlighting, bold or coloured text

 

Reconsider Your Design

 

It is sad but true, sometimes design gets in the way of usability. That can be understandable, because the most beautiful, interesting or shocking design, isn’t necessarily going to be the easiest to use. However, there are some things which you really should consider about your design;

 

– How much value does that Splash Page add? They are sometimes slow to load and distracting from the intent of the user.

 

– If you use icons in place of words – don’t use ones which may be ambiguous – check with many people that they all understand it to have the same meaning

 

– Informative product pages – if people are on a product page, they are likely considering a purchase, and you probably want to give them all the information they need on this page to know that this is the product they are after. Include specs, colour options, whatever you need – this is the place to put a comprehensive product description.

 

– Ad blindness is increasing – consider whether you have any sidebar elements which look like ‘ads’ and which could be better integrated into the page to prevent ad blindness.

 

 

Ask Your Developer

 

There are a few technical things you should check with your design before you make it live as well

 

– It should work without Javascript

– It should have a useful, branded 404 page, to help get people back on track (not to hit back to Google)

 

 

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