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Google Dislikes SEO – It’s a Myth

By | SEO | No Comments

 

Outside of the Search marketing industry it might be sometimes thought that SEO is performed to ‘fight’ against search engines, like Google.  The natural thought progression might be to think that this ‘fight’ is a two- way street, with Google fighting back against SEO’s.

 

The opposite is actually true though – well, for ‘proper’ SEO anyway. It might be true that Google dislikes Black hat SEO, but then so should everyone. Black hat SEO manipulates Google search results, interfering with the algorithm which is (in theory) trying to deliver to you the most relevant and accurate search results. These practices are things that Google definitely IS against, and works hard to stamp out – for example with the penguin and panda updates.

 

White Hat SEO though is the opposite of Black Hat SEO. White Hat SEO is about improving websites to be better for the users and easier for search engines to read. White Hat SEO improves the search results by ensuring relevant sites are showing up, and Google doesn’t at all dislike White Hat SEO. In fact, Google encourages and supports SEO’s who use white hat techniques.

 

Evidence?

 

1. Google provides an SEO starters guide  with beginners tips that any website owner could follow.

 

2. Google has the following quotes in their help center

 

Many SEOs and other agencies and consultants provide useful services for website owners

and

If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a  good SEO can also help improve an existing site.

 

3. They provide Webmaster tools, which helps you optimise your site for organic search

 

4. Google’s Matt Cutts liaises closely with the SEO community and speaks at SEO Conferences

 

Yes, some Black Hat SEO companies give the industry a bad name, but despite this, SEO is actually an accepted practice by Google and other search engines, and it is a big myth that they are against it.

 

Useful Tools for making Infographics.

By | Digital Marketing | No Comments

These days, infographics are a popular weapon websites use to attract more traffic, taking advantage of the fact that users prefer to read summarised information laid out in a creative way instead of hundreds of lines of plain text.  You may want to take part in this phenomenon, so here we give you some useful tools  you can use to build infographics for yourself, even if you are a beginner and want to start from scratch.

For those who have never heard about infographics, infographics are Information graphics (graphic representations of data) and the most important aspects of a good infographic are:

  • Accurate or Trustable Information: Data is what supports your design work.
  • Creativity: Build Unique Infographics
  • Simplicity: The aim of an infographic is to explain something in a simple way.
  • Consistency : Between your data and your graphs

In order to ensure these important aspects are in your infographics, you could consider using the following tools.

Data Tools

Google Public Data :

Free. Using this Tool you can find Data from important resources (Eurostat or The World Resources Institute), filter and Paste the graph as a link or embed it in your website.

 

Google Insights :

Free. This tool gives you information about what people are searching for or which term they are using in Google. It provides you with useful information like Regional Interest and search terms. Finally you can download the data as a CSV file

 

Google Trends :

Free. Google Trends provides you data about “What’s Hot on Google” Google trends give location (countries and cities) and languages. You can download as a CSV file.

 

Australian Bureau of Statistics :

This Website gives you Australian National Statistics. You can download as Excel file or Zip.

 

Census :

Free. American National Statistics you can get the data as a PDF or Excel File.

Template Tools

 

Visually :

Free with an Account. This is an Infographic Community you can create and share your infographics with. Using visual.ly you can create infographics in an easy way, but with an annoying requirement to connect your Facebook or Twitter account with Visual.ly, otherwise you can’t create your own infographic.

 

Piktochart :

Free but you need an Account. With piktochart you can choose free or paid templates and edit it with the data that you prefer, you can import data and add graphs. This is a useful tool for beginners.

 

Infogram :

Free but you need an Account. With this tool you can create infographics and graphs using free templates, and it allows you to add images, text and charts.  It is pretty useful for beginners but if you use infogr.am there is always a message in the bottom of your infographic saying “made by infogr.am”

 

Icon Tools

 

Inconarchive :

Free. Here you can find and download icons for your infographics

 

Findicons :

Free. Using findicons you can find and download icons for your infographics

 

Vector Graphics

If you have more experience with graphic design you can use Vector Graphics Software to make your infographics, like

Illustrator :

Here you can learn more about Illustrator and download a 30 days free trail

 

Inkscape :

Inkscape is a free source Vector Graphics Software and is similar to other  Vector Graphics Software

 

Tutorials

Finally here are some useful Tutorials to help get you started building infographics.

http://www.asmallbrightidea.com/pages/tutorial.html

http://www.lynda.com/Infographics-tutorials/Infographics-Planning-and-Wireframing/89311-2.html

http://www.digitalartsonline.co.uk/tutorials/?featureid=3297446#1

Google Adwords – Now Filter by Analytics Data

By | PPC | No Comments

 

New additions to Google Adwords means that you can now add some analytics data to your Adwords reports to better analyse your Adwords spend.

Analytics in Adwords

 

It used to be that the only ‘analytics’ type data you could rate your spend on was conversions. Now, you can see page views per visit. average visit duration and bounce rate.

 

Note that this is not yet available in all Adwords Accounts.

 

Google Analytics ‘Not Set’ vs ‘Not Provided’

By | Analytics | No Comments

 

Quick and Dirty explanation of the difference in Google Analytics between results which are labeled ‘Not Set’ and those labeled ‘Not Provided’ – and what each of these mean.

 

Actually, the names are pretty informative…

 

Not Set

This means that the information about that visit, visitor or pageview was ‘not set’. That is, it doesn’t exist in Google Analytics.

Not Set in Google Analytics

Logical examples of this might be to say the ‘mobile device’ of visitors from desktop views, or the keyword of a direct visit, was ‘not set’ – because such information just does not exist.  These kind of ‘not set’s most often occur in reports you build yourself, and not so much in the standard reports.

 

‘Not Set’ can occur a lot in your Adwords results in Analytics, and reasons might include;

– Cost data is not applied

– A redirect URL

– Incorrect tagging

 

Not Provided

Not Provided keywords

This term is used in the keywords report and is due to the privacy changes made by Google in recent times – any people who are logged in to Google while searching will have their natural search keywords blocked, and what you will see is ‘not provided’.  This is likely to be now listed as one of your biggest ‘keywords’ in your keywords report. This will not happen to Google Adwords clicks – you will still get to find out exactly what they typed in (hypocrisy much?).

 

While Google said it would be  a small amount – for tech websites, and particularly online marketing websites, the percentage of blocked keywords is huge. For moomumedia.com it can be as high as 30%, and for others I’m sure it can be higher.

 

These keywords are blocked not only in Google Analytics, but for all analytics software – so you can’t get away from it. If you were super keen, you might consider reading Avinash Kaushik’s post about potential ways to get this information out – although note he says it is ‘trying to do the impossible’.

 

 

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