Outside of the Search marketing industry it might be sometimes thought that SEO is performed to ‘fight’ against search engines, like Google. The natural thought progression might be to think that this ‘fight’ is a two- way street, with Google fighting back against SEO’s.
The opposite is actually true though – well, for ‘proper’ SEO anyway. It might be true that Google dislikes Black hat SEO, but then so should everyone. Black hat SEO manipulates Google search results, interfering with the algorithm which is (in theory) trying to deliver to you the most relevant and accurate search results. These practices are things that Google definitely IS against, and works hard to stamp out – for example with the penguin and panda updates.
White Hat SEO though is the opposite of Black Hat SEO. White Hat SEO is about improving websites to be better for the users and easier for search engines to read. White Hat SEO improves the search results by ensuring relevant sites are showing up, and Google doesn’t at all dislike White Hat SEO. In fact, Google encourages and supports SEO’s who use white hat techniques.
1. Google provides an SEO starters guide with beginners tips that any website owner could follow.
2. Google has the following quotes in their help center
Many SEOs and other agencies and consultants provide useful services for website owners
If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
3. They provide Webmaster tools, which helps you optimise your site for organic search
4. Google’s Matt Cutts liaises closely with the SEO community and speaks at SEO Conferences
Yes, some Black Hat SEO companies give the industry a bad name, but despite this, SEO is actually an accepted practice by Google and other search engines, and it is a big myth that they are against it.