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Expanding your Australian Business Online

By | Uncategorized | No Comments

Online shopping has well and truly taken the Australian market by storm.  In 2011 alone, 68% of Australians reported making an online purchase.  And who can blame them?  Online shops are open 24/7, provide much cheaper prices, and present a much more convenient option for shoppers.

 

In such a competitive market, how can Australian businesses expect not to be trumped by an ever increasing demand for cheaper online goods?

 

In this article we’ll look at some of the innovative ways that Australian businesses have tackled this challenging problem: by turning what seemed like an insurmountable negative into a huge potential for profit.

 

See opportunities – not obstacles

 

They say that in the face of adversity, the adaptive will always thrive.  For proof, we need look no further than some savvy Australian-based online businesses that have seized opportunity by themselves expanding into the overseas markets.

 

Australian online electronics retailer, Kogan Technologies, fought back early in 2010 when they expanded their business into the UK market.

 

Kogan saw a lack of competition combined with a huge opportunity for growth, and decided to pounce. They successfully purchased a “.co.uk” domain in 2010, and with only warehousing and logistics set up in the UK itself, are successfully managing their UK business from their base in Melbourne.

 

In a similar vein, a highly successful Australian software company named Atlassian, have also experienced rapid growth over the last 8 years.  Its products are currently used by more than 20,000 companies in over 134 countries, with their international strategy instrumental in making their products immediately available to a global market.

 

Establishing an online presence

 

An online presence is essential for any company intent on reaching foreign customers.  More than this, you want your business to be on top of the search listings whenever customers are searching for the products or services you provide.

Successful online marketing is never simple, and when dealing with multiple languages, it can become even more difficult and sometimes expensive.

One of the most cost-effective online marketing methods is search engine optimization.

Aidan Moore is the director of multilingual search marketing company MooMu Media, and he offers some great tips for companies looking to benefit from doing online business internationally:

 

How do I know if there is demand?

 

There are a number of ways to gauge demand in a new market.

 

The first is by utilising one of the many free online tools [link] to find out what volumes of searches are undertaken on your product in a particular country. This will give you an idea of what search terms attract the most traffic.

 

It is also very useful to read and participate in local forums, blogs and social media.   By combining this with regular tracking of your competition, you’ll have a much better understanding of the market and what people are searching for.

 

Both of these strategies will obviously require you to have local language expertise at your disposal.

 

Do I need a new domain?

 

If you are targeting UK customers, do you need a .co.uk web address?

 

Creating a new website might be time consuming, but in the end it will have the best results.  Not only do search engines prefer to display local websites in their locally targeted results – consumers will have more confidence in them too.

 

However, if you don’t have the time or resources to create an entirely new website, you will at least need to make some localized pages specific to your target market; this is a lot less effort, but it will still boost your performance.

 

Do I need all new content?

 

The short answer is yes.

 

First and foremost, search engines value unique content.  Duplicating old content is bad practice and could lead your new site to rank poorly (Google will see it as a carbon copy).

 

Secondly, if you are targeting a country with a foreign language, it is of the utmost importance that you use their local language.  When you are translating your site, also remember to use a native speaker and undertake extensive keyword research in that language so that you understand which terms local customers use to search for your products.

 

Finally, new content is better for humans too. By creating original content it’s more likely that local sites, blogs and forums will link to it – especially if your site if it is in their local language.

 

Links to your site, and social media activity, are important elements in helping your site appear in engine results.

 

A final word

 

Online commerce is growing rapidly and is not likely to slow down any time soon.  While this new growth can be intimidating to established businesses, with a little bit of effort and research, it’s easy to stay in the game and remain competitive.

 

MooMu Media, specialises in helping companies expand their markets internationally through the creation of multilingual online marketing campaigns

 By Adriano Di Palma – Junior SEO at MooMu Media

 

Online shopping has well and truly taken the Australian market by storm.  In 2011 alone, 68% of Australians reported making an online purchase.  And who can blame them?  Online shops are open 24/7, provide much cheaper prices, and present a much more convenient option for shoppers.

 

In such a competitive market, how can Australian businesses expect not to be trumped by an ever increasing demand for cheaper online goods?

 

In this article we’ll look at some of the innovative ways that Australian businesses have tackled this challenging problem: by turning what seemed like an insurmountable negative into a huge potential for profit.

 

See opportunities – not obstacles

 

They say that in the face of adversity, the adaptive will always thrive.  For proof, we need look no further than some savvy Australian-based online businesses that have seized opportunity by themselves expanding into the overseas markets.

 

Australian online electronics retailer, Kogan Technologies, fought back early in 2010 when they expanded their business into the UK market.

 

Kogan saw a lack of competition combined with a huge opportunity for growth, and decided to pounce. They successfully purchased a “.co.uk” domain in 2010, and with only warehousing and logistics set up in the UK itself, are successfully managing their UK business from their base in Melbourne.

 

In a similar vein, a highly successful Australian software company named Atlassian, have also experienced rapid growth over the last 8 years.  Its products are currently used by more than 20,000 companies in over 134 countries, with their international strategy instrumental in making their products immediately available to a global market.

 

Establishing an online presence

 

An online presence is essential for any company intent on reaching foreign customers.  More than this, you want your business to be on top of the search listings whenever customers are searching for the products or services you provide.

Successful online marketing is never simple, and when dealing with multiple languages, it can become even more difficult and sometimes expensive.

One of the most cost-effective online marketing methods is search engine optimization.

Aidan Moore is the director of multilingual search marketing company MooMu Media, and he offers some great tips for companies looking to benefit from doing online business internationally:

 

How do I know if there is demand?

 

There are a number of ways to gauge demand in a new market.

 

The first is by utilising one of the many free online tools [link] to find out what volumes of searches are undertaken on your product in a particular country. This will give you an idea of what search terms attract the most traffic.

 

It is also very useful to read and participate in local forums, blogs and social media.   By combining this with regular tracking of your competition, you’ll have a much better understanding of the market and what people are searching for.

 

Both of these strategies will obviously require you to have local language expertise at your disposal.

 

Do I need a new domain?

 

If you are targeting UK customers, do you need a .co.uk web address?

 

Creating a new website might be time consuming, but in the end it will have the best results.  Not only do search engines prefer to display local websites in their locally targeted results – consumers will have more confidence in them too.

 

However, if you don’t have the time or resources to create an entirely new website, you will at least need to make some localized pages specific to your target market; this is a lot less effort, but it will still boost your performance.

 

Do I need all new content?

 

The short answer is yes.

 

First and foremost, search engines value unique content.  Duplicating old content is bad practice and could lead your new site to rank poorly (Google will see it as a carbon copy).

 

Secondly, if you are targeting a country with a foreign language, it is of the utmost importance that you use their local language.  When you are translating your site, also remember to use a native speaker and undertake extensive keyword research in that language so that you understand which terms local customers use to search for your products.

 

Finally, new content is better for humans too. By creating original content it’s more likely that local sites, blogs and forums will link to it – especially if your site if it is in their local language.

 

Links to your site, and social media activity, are important elements in helping your site appear in engine results.

 

A final word

 

Online commerce is growing rapidly and is not likely to slow down any time soon.  While this new growth can be intimidating to established businesses, with a little bit of effort and research, it’s easy to stay in the game and remain competitive.

 

MooMu Media, specialises in helping companies expand their markets internationally through the creation of multilingual online marketing campaigns

 Online shopping has well and truly taken the Australian market by storm.  In 2011 alone, 68% of Australians reported making an online purchase.  And who can blame them?  Online shops are open 24/7, provide much cheaper prices, and present a much more convenient option for shoppers.

 

In such a competitive market, how can Australian businesses expect not to be trumped by an ever increasing demand for cheaper online goods?

 

In this article we’ll look at some of the innovative ways that Australian businesses have tackled this challenging problem: by turning what seemed like an insurmountable negative into a huge potential for profit.

 

See opportunities – not obstacles

 

They say that in the face of adversity, the adaptive will always thrive.  For proof, we need look no further than some savvy Australian-based online businesses that have seized opportunity by themselves expanding into the overseas markets.

 

Australian online electronics retailer, Kogan Technologies, fought back early in 2010 when they expanded their business into the UK market.

 

Kogan saw a lack of competition combined with a huge opportunity for growth, and decided to pounce. They successfully purchased a “.co.uk” domain in 2010, and with only warehousing and logistics set up in the UK itself, are successfully managing their UK business from their base in Melbourne.

 

In a similar vein, a highly successful Australian software company named Atlassian, have also experienced rapid growth over the last 8 years.  Its products are currently used by more than 20,000 companies in over 134 countries, with their international strategy instrumental in making their products immediately available to a global market.

 

Establishing an online presence

 

An online presence is essential for any company intent on reaching foreign customers.  More than this, you want your business to be on top of the search listings whenever customers are searching for the products or services you provide.

Successful online marketing is never simple, and when dealing with multiple languages, it can become even more difficult and sometimes expensive.

One of the most cost-effective online marketing methods is search engine optimization.

Aidan Moore is the director of multilingual search marketing company MooMu Media, and he offers some great tips for companies looking to benefit from doing online business internationally:

 

How do I know if there is demand?

 

There are a number of ways to gauge demand in a new market.

 

The first is by utilising one of the many free online tools [link] to find out what volumes of searches are undertaken on your product in a particular country. This will give you an idea of what search terms attract the most traffic.

 

It is also very useful to read and participate in local forums, blogs and social media.   By combining this with regular tracking of your competition, you’ll have a much better understanding of the market and what people are searching for.

 

Both of these strategies will obviously require you to have local language expertise at your disposal.

 

Do I need a new domain?

 

If you are targeting UK customers, do you need a .co.uk web address?

 

Creating a new website might be time consuming, but in the end it will have the best results.  Not only do search engines prefer to display local websites in their locally targeted results – consumers will have more confidence in them too.

 

However, if you don’t have the time or resources to create an entirely new website, you will at least need to make some localized pages specific to your target market; this is a lot less effort, but it will still boost your performance.

 

Do I need all new content?

 

The short answer is yes.

 

First and foremost, search engines value unique content.  Duplicating old content is bad practice and could lead your new site to rank poorly (Google will see it as a carbon copy).

 

Secondly, if you are targeting a country with a foreign language, it is of the utmost importance that you use their local language.  When you are translating your site, also remember to use a native speaker and undertake extensive keyword research in that language so that you understand which terms local customers use to search for your products.

 

Finally, new content is better for humans too. By creating original content it’s more likely that local sites, blogs and forums will link to it – especially if your site if it is in their local language.

 

Links to your site, and social media activity, are important elements in helping your site appear in engine results.

 

A final word

 

Online commerce is growing rapidly and is not likely to slow down any time soon.  While this new growth can be intimidating to established businesses, with a little bit of effort and research, it’s easy to stay in the game and remain competitive.

 

MooMu Media, specialises in helping companies expand their markets internationally through the creation of multilingual online marketing campaigns

 Online shopping has well and truly taken the Australian market by storm.  In 2011 alone, 68% of Australians reported making an online purchase.  And who can blame them?  Online shops are open 24/7, provide much cheaper prices, and present a much more convenient option for shoppers.

 

In such a competitive market, how can Australian businesses expect not to be trumped by an ever increasing demand for cheaper online goods?

 

In this article we’ll look at some of the innovative ways that Australian businesses have tackled this challenging problem: by turning what seemed like an insurmountable negative into a huge potential for profit.

 

See opportunities – not obstacles

 

They say that in the face of adversity, the adaptive will always thrive.  For proof, we need look no further than some savvy Australian-based online businesses that have seized opportunity by themselves expanding into the overseas markets.

 

Australian online electronics retailer, Kogan Technologies, fought back early in 2010 when they expanded their business into the UK market.

 

Kogan saw a lack of competition combined with a huge opportunity for growth, and decided to pounce. They successfully purchased a “.co.uk” domain in 2010, and with only warehousing and logistics set up in the UK itself, are successfully managing their UK business from their base in Melbourne.

 

In a similar vein, a highly successful Australian software company named Atlassian, have also experienced rapid growth over the last 8 years.  Its products are currently used by more than 20,000 companies in over 134 countries, with their international strategy instrumental in making their products immediately available to a global market.

 

Establishing an online presence

 

An online presence is essential for any company intent on reaching foreign customers.  More than this, you want your business to be on top of the search listings whenever customers are searching for the products or services you provide.

Successful online marketing is never simple, and when dealing with multiple languages, it can become even more difficult and sometimes expensive.

One of the most cost-effective online marketing methods is search engine optimization.

Aidan Moore is the director of multilingual search marketing company MooMu Media, and he offers some great tips for companies looking to benefit from doing online business internationally:

 

How do I know if there is demand?

 

There are a number of ways to gauge demand in a new market.

 

The first is by utilising one of the many free online tools [link] to find out what volumes of searches are undertaken on your product in a particular country. This will give you an idea of what search terms attract the most traffic.

 

It is also very useful to read and participate in local forums, blogs and social media.   By combining this with regular tracking of your competition, you’ll have a much better understanding of the market and what people are searching for.

 

Both of these strategies will obviously require you to have local language expertise at your disposal.

 

Do I need a new domain?

 

If you are targeting UK customers, do you need a .co.uk web address?

 

Creating a new website might be time consuming, but in the end it will have the best results.  Not only do search engines prefer to display local websites in their locally targeted results – consumers will have more confidence in them too.

 

However, if you don’t have the time or resources to create an entirely new website, you will at least need to make some localized pages specific to your target market; this is a lot less effort, but it will still boost your performance.

 

Do I need all new content?

 

The short answer is yes.

 

First and foremost, search engines value unique content.  Duplicating old content is bad practice and could lead your new site to rank poorly (Google will see it as a carbon copy).

 

Secondly, if you are targeting a country with a foreign language, it is of the utmost importance that you use their local language.  When you are translating your site, also remember to use a native speaker and undertake extensive keyword research in that language so that you understand which terms local customers use to search for your products.

 

Finally, new content is better for humans too. By creating original content it’s more likely that local sites, blogs and forums will link to it – especially if your site if it is in their local language.

 

Links to your site, and social media activity, are important elements in helping your site appear in engine results.

 

A final word

 

Online commerce is growing rapidly and is not likely to slow down any time soon.  While this new growth can be intimidating to established businesses, with a little bit of effort and research, it’s easy to stay in the game and remain competitive.

 

MooMu Media, specialises in helping companies expand their markets internationally through the creation of multilingual online marketing campaigns

 

Use Google+ To Improve SEO

By | SEO | No Comments

Do you want to improve your search engine optimization? Embracing Google+ should be on your short list of activities.  Here are some ways your Google+ activity could potentially help with your search rankings:

 

Old-School SEO Applies

 

Be sure to fill in the information for your profile completely and by using keywords in the introduction.

 

Note that the first 55 characters of your introduction are important for search results within Google+ itself, so don’t clutter them with keywords – make it natural and appropriate.

 

Format your Google+ posts to make them look more enticing so that people will be more likely to click on them in Google search. Post about content relevant to your products and your audience.
Create titles for each post using bold formatting. You do this by placing a * at the beginning and end of what you want in bold

 

Encourage +1’s

 

Do you have a +1 button on your website? The +1 button is Google’s much more powerful answer to the Facebook like because the number of +1’s a page gets will show up in search results, even if a searcher is not logged into Google+.  Having the +1 button prominently available is very important for Google+ SEO optimisation, so make it easy to find and use.

 

Connect Your Page With Your Website

 

Connect your website directly to your profile. This can be done by adding some simple code in your website, which you can find in the Google help centre. This is likely to become even more important when Google Direct Connect rolls out.

 

Authors – Own Your Content!

 

If you create content on the web, one way to promote and ‘own’ that content is by claiming authorship. Simply add authorship connections from the blog post and other Web pages to your Google+ profile. This is something that is showing up in the search results, even when people are not logged into Google+.

 

There are two options for adding the authorship connection from your blog posts to your Google+ profile. The first is to add your email address on each page of your content and have that email address listed in your Google+ profile. Alternatively, you can link your content to your Google+ profile.

 

Regular Social Media Rules Apply – Create and Share Great Content

 

Like most things search related, Google values fresh content and this is even more important in social media, where the idea of social is also to be current. Company Google+ pages should add information, articles and posts regularly, to ensure freshness.

 

Growing Your Audience – It’s Not Just For Branding and Social!

Another way to keep your profile relevant and current is to participate in discussions, post to public, respond to engagement, create conversation and cultivate engagement.

 

This will also, hopefully, help grow the number of people in your circles – which in turn means that if they are searching for things relevant to your profile, you are more likely to turn up in their results. Search results influenced by ‘social’ like this means that your rankings can indeed be improved for relevant searches by your Google Plus audience.

 

Google Plus and Google Places

If possible, use the same Google Account you use for Google Places for your new Google Plus account.

Google Local Business Centre (or Google Places, whatever you like to call it), has now been merged into Google Plus – so all Local Business Listings are now Google Plus Places pages (aggh! Confusing!).

 

There is a bit of confusion on how to link your existing Google Places page with your Google Plus page, but Google says they will slowly be connecting them and it helps to have the same email address on both. If you don’t have them on the same address – you will have to wait for further Google advice.

 

But…

Many of these tips – like growing your audience and adding the Google + button – will have limited success depending on the adoption of Google Plus by your audience, and how adept you are at interacting on the social level. But other suggestions, like the initial setting up of your profile, populating it with keywords, linking it to your website – these are all things which don’t require audience participation, and which could still help your SEO.

 

A Beginner’s Guide to Google+

By | Social Media, Uncategorized | No Comments

 By Adriano Di Palma – Junior SEO at MooMu Media

Google’s first attempt at entering into the social networking arena occurred in June of 2011 when it released the highly anticipated Google+.

Google+ (G+ for short) was touted by many as ‘Google’s answer to Facebook’ and was seen early on as a serious competitor to Facebook.

While it is yet to topple Facebook, Google+ still currently boasts over 250 million users and is steadily improving, as it carves out its own niche in the online social space.

Google Plus ‘versus’ Facebook

Google describes their product as a ‘social layer’ rather than just a social network.

Google makes this distinction because they are steadily integrating G+ across a multitude of Google owned products and adding a ‘social layer’ to them. The possibilities of such tight integration are very exciting.

If you’re still yet to wet your feet with Google+, what better way than with an official promo video from Google themselves; entitled “Google+: There’s more to explore”.

What are circles?

One of the main selling points of Google+ is a much more prominent usage of friend-grouping, through what are referred to as ‘circles’.

Circles act much like real life friendship circles, allowing users to group their friends by their particular association:

  • Close friends
  • Family
  • Co-workers

The beauty of circles is that they foster more relevant content creation; allowing users to cater content for specific groups of connections.

Stream

Once users have sorted their connections into circles, they’ll start seeing news and activity feeding through onto their stream – highly akin to Facebook’s ‘news feed’

Hangouts

Hangouts are another great feature of Google+, allowing users to start a high quality video chat with friends in their circles.

Hangouts include a host of great features–video effects, text chat, and screen sharing—and they’ve proven to be one of the more popular features.

Google+ for businesses

Google+ offers an exciting opportunity for business to promote their brand and connect with customers, allowing them to create a custom business page and “Sharing, Promoting, and Measuring”.

 

Sharing

Circles are just as useful to businesses as they are for regular users. Circles allow businesses to target posts to specific groups such as:

  • Customers
  • Buyers
  • Staff

Business owners can also start hangouts with the connections in their circles to help boost customer engagement and solve problems.

Promoting

Google+ offers a global “thumbs-up” feature, similar to Facebook’s ‘Like’ button, known as +1.

Businesses have the ability to embed a +1 button onto their website, linking directly back to their Google+ page. This allows users to follow the business Google+ page and shares this activity with the user’s connections.

Measuring

Google also provides businesses with some useful tools to measure and analyse engagement.

These include social reports within Google Analytics, soon to be released page-analytics, and ripples – a data visualisation showing how posts have spread across Google+.

Wrapping it all up

Google+ is an exciting development within the growing field of social media and is set to become a major player. With the steady development and spread of the G+ brand, it’s a bandwagon that’s well worth hopping on.

By Adriano Di Palma – Junior SEO at MooMu Media

 

Google’s first attempt at entering into the social networking arena occurred in June of 2011 when it released the highly anticipated Google+.

 

Google+ (G+ for short) was touted by many as ‘Google’s answer to Facebook’ and was seen early on as a serious competitor to Facebook.

 

While it is yet to topple Facebook, Google+ still currently boasts over 250 million users and is steadily improving, as it carves out its own niche in the online social space.

 

 

Google Plus ‘versus’ Facebook

 

Google describes their product as a ‘social layer’ rather than just a social network.

 

Google makes this distinction because they are steadily integrating G+ across a multitude of Google owned products and adding a ‘social layer’ to them. The possibilities of such tight integration are very exciting.

 

If you’re still yet to wet your feet with Google+, what better way than with an official promo video from Google themselves; entitled “Google+: There’s more to explore”.

 

 

What are circles?

 

One of the main selling points of Google+ is a much more prominent usage of friend-grouping, through what are referred to as ‘circles’.

 

Circles act much like real life friendship circles, allowing users to group their friends by their particular association:

  • Close friends
  • Family
  • Co-workers

The beauty of circles is that they foster more relevant content creation; allowing users to cater content for specific groups of connections.

 

 

Stream

 

Once users have sorted their connections into circles, they’ll start seeing news and activity feeding through onto their stream – highly akin to Facebook’s ‘news feed’

 

Hangouts

 

Hangouts are another great feature of Google+, allowing users to start a high quality video chat with friends in their circles.

 

Hangouts include a host of great features–video effects, text chat, and screen sharing—and they’ve proven to be one of the more popular features.

 

 

Google+ for businesses

 

Google+ offers an exciting opportunity for business to promote their brand and connect with customers, allowing them to create a custom business page and “Sharing, Promoting, and Measuring”.

 

 

Sharing

 

Circles are just as useful to businesses as they are for regular users. Circles allow businesses to target posts to specific groups such as:

  • Customers
  • Buyers
  • Staff

Business owners can also start hangouts with the connections in their circles to help boost customer engagement and solve problems.

 

 

Promoting

 

Google+ offers a global “thumbs-up” feature, similar to Facebook’s ‘Like’ button, known as +1.

 

Businesses have the ability to embed a +1 button onto their website, linking directly back to their Google+ page. This allows users to follow the business Google+ page and shares this activity with the user’s connections.

 

 

Measuring

 

Google also provides businesses with some useful tools to measure and analyse engagement.

 

These include social reports within Google Analytics, soon to be released page-analytics, and ripples – a data visualisation showing how posts have spread across Google+.

 

 

Wrapping it all up

 

Google+ is an exciting development within the growing field of social media and is set to become a major player. With the steady development and spread of the G+ brand, it’s a bandwagon that’s well worth hopping on.

 By Adriano Di Palma – Junior SEO at MooMu Media

Google’s first attempt at entering into the social networking arena occurred in June of 2011 when it released the highly anticipated Google+.

Google+ (G+ for short) was touted by many as ‘Google’s answer to Facebook’ and was seen early on as a serious competitor to Facebook.

While it is yet to topple Facebook, Google+ still currently boasts over 250 million users and is steadily improving, as it carves out its own niche in the online social space.

Google Plus ‘versus’ Facebook

Google describes their product as a ‘social layer’ rather than just a social network.

Google makes this distinction because they are steadily integrating G+ across a multitude of Google owned products and adding a ‘social layer’ to them. The possibilities of such tight integration are very exciting.

If you’re still yet to wet your feet with Google+, what better way than with an official promo video from Google themselves; entitled “Google+: There’s more to explore”.

What are circles?

One of the main selling points of Google+ is a much more prominent usage of friend-grouping, through what are referred to as ‘circles’.

Circles act much like real life friendship circles, allowing users to group their friends by their particular association:

  • Close friends
  • Family
  • Co-workers

The beauty of circles is that they foster more relevant content creation; allowing users to cater content for specific groups of connections.

Stream

Once users have sorted their connections into circles, they’ll start seeing news and activity feeding through onto their stream – highly akin to Facebook’s ‘news feed’

Hangouts

Hangouts are another great feature of Google+, allowing users to start a high quality video chat with friends in their circles.

Hangouts include a host of great features–video effects, text chat, and screen sharing—and they’ve proven to be one of the more popular features.

Google+ for businesses

Google+ offers an exciting opportunity for business to promote their brand and connect with customers, allowing them to create a custom business page and “Sharing, Promoting, and Measuring”.

 

Sharing

Circles are just as useful to businesses as they are for regular users. Circles allow businesses to target posts to specific groups such as:

  • Customers
  • Buyers
  • Staff

Business owners can also start hangouts with the connections in their circles to help boost customer engagement and solve problems.

Promoting

Google+ offers a global “thumbs-up” feature, similar to Facebook’s ‘Like’ button, known as +1.

Businesses have the ability to embed a +1 button onto their website, linking directly back to their Google+ page. This allows users to follow the business Google+ page and shares this activity with the user’s connections.

Measuring

Google also provides businesses with some useful tools to measure and analyse engagement.

These include social reports within Google Analytics, soon to be released page-analytics, and ripples – a data visualisation showing how posts have spread across Google+.

Wrapping it all up

Google+ is an exciting development within the growing field of social media and is set to become a major player. With the steady development and spread of the G+ brand, it’s a bandwagon that’s well worth hopping on.

 By Adriano Di Palma – Junior SEO at MooMu Media

Google’s first attempt at entering into the social networking arena occurred in June of 2011 when it released the highly anticipated Google+.

Google+ (G+ for short) was touted by many as ‘Google’s answer to Facebook’ and was seen early on as a serious competitor to Facebook.

While it is yet to topple Facebook, Google+ still currently boasts over 250 million users and is steadily improving, as it carves out its own niche in the online social space.

Google Plus ‘versus’ Facebook

Google describes their product as a ‘social layer’ rather than just a social network.

Google makes this distinction because they are steadily integrating G+ across a multitude of Google owned products and adding a ‘social layer’ to them. The possibilities of such tight integration are very exciting.

If you’re still yet to wet your feet with Google+, what better way than with an official promo video from Google themselves; entitled “Google+: There’s more to explore”.

What are circles?

One of the main selling points of Google+ is a much more prominent usage of friend-grouping, through what are referred to as ‘circles’.

Circles act much like real life friendship circles, allowing users to group their friends by their particular association:

  • Close friends
  • Family
  • Co-workers

The beauty of circles is that they foster more relevant content creation; allowing users to cater content for specific groups of connections.

Stream

Once users have sorted their connections into circles, they’ll start seeing news and activity feeding through onto their stream – highly akin to Facebook’s ‘news feed’

Hangouts

Hangouts are another great feature of Google+, allowing users to start a high quality video chat with friends in their circles.

Hangouts include a host of great features–video effects, text chat, and screen sharing—and they’ve proven to be one of the more popular features.

Google+ for businesses

Google+ offers an exciting opportunity for business to promote their brand and connect with customers, allowing them to create a custom business page and “Sharing, Promoting, and Measuring”.

 

Sharing

Circles are just as useful to businesses as they are for regular users. Circles allow businesses to target posts to specific groups such as:

  • Customers
  • Buyers
  • Staff

Business owners can also start hangouts with the connections in their circles to help boost customer engagement and solve problems.

Promoting

Google+ offers a global “thumbs-up” feature, similar to Facebook’s ‘Like’ button, known as +1.

Businesses have the ability to embed a +1 button onto their website, linking directly back to their Google+ page. This allows users to follow the business Google+ page and shares this activity with the user’s connections.

Measuring

Google also provides businesses with some useful tools to measure and analyse engagement.

These include social reports within Google Analytics, soon to be released page-analytics, and ripples – a data visualisation showing how posts have spread across Google+.

Wrapping it all up

Google+ is an exciting development within the growing field of social media and is set to become a major player. With the steady development and spread of the G+ brand, it’s a bandwagon that’s well worth hopping on.

SEO Myths – Spamming Up The Web Helps SEO

By | SEO | No Comments

It’s sad that so many myths surrounding SEO are related to the idea of webspam, it’s a misconception that SEO’s have to battle all the time. One of the reasons these myths persist is because Black Hat SEO’s still sell them. This is why we need to get more knowledge out about the difference between high quality SEO and spammy SEO.

If someone has given you any of the following advice to help with your SEO – be careful, it is the proverbial snake oil.

 

The key to SEO Success is having a million links

 

Has someone recommended you join their link network, saying links are the key to success in Google and that they will instantly provide you with thousands of links? Forget about it. Link networks are bad for a couple of reasons. Firstly, Google is on the hunt for them already, so even if it works now, it is unsustainable.

 

Also, think about it. If you join a link network, you are tied in to that link network – so that you have to keep paying forever, and if you leave that agency or provider, you will lose the value.

 

Finally – Google knows how many links you have, and if you turn on 10,000 links all of a sudden or even over a month or two – they will know that isn’t natural, and could investigate.

 

Google is devaluing spammy links, if not full on penalising them – so don’t risk your site.

 

The Meta Keywords tag is important for SEO


Here’s a reality check about which meta tags are important
Which Meta Tags Are Important for SEO?

Meta titles are important for SEO, meta descriptions are important for Click through (not really SEO) and the ‘keywords’ meta tag is not useful for anything!

 

Lots of Keywords!

 

I’m not sure if people still believe this, but hidden keywords or keyword stuffing are manipulative practices, and Google can see them. You don’t need to overload your pages with keywords, put them in hidden divs or hide them with text the same colour as the background. Your site could get penalised for these kind of actions and it adds little or no value.
Submission to over 100 Search Engines!

This isn’t really spam, but it is snake oil. If someone is telling you they are going to submit your site to 100’s of search engines, or even just say they will submit you to Google – stop listening right there. Search engine submission is unnecessary and definitely not something you should pay for. Search engines will find your site without you submitting it, you just need to start publishing. Sharing on social media and other sites should also help to speed up the time it takes for Google to find you.

 

Spammy practices are not actually good for SEO – and while you might say “Hey, but it works for my friend Bob”, your friend Bob should probably sell up while he’s ahead, because Google will catch up to him. In fact, if you are doing obviously spammy things, any of your competitors could report you to Google for spamminess, and Google could start an investigation. No one wants that.

 

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