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Link Building Insights – Guest Blogging

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By Adriano Di Palma – Junior SEO at MooMu Media

Link Building Insights – Guest Blogging

Often in SEO there is a need to balance the time and effort required to pursue a particular link building tactic, against the returns that are gained as a result of acquiring that link.

One of the most common errors is to be too laser-focused on one type of tactic; putting in an inordinate amount of time and effort while receiving diminishing returns.

Guest blogging is one of those areas where people often make this mistake, and we’ve seen what was once a golden link building opportunity become highly devalued by swarms of over-excited SEO’s.

But is guest posting really dead? Let’s find out.

So, what’s a guest post?

A guest post, as the name suggests, involves posting on another person’s blog as a guest.

It provides the host blogger with fresh content at no cost, and allows the guest blogger to promote their own blog, often with a link back to their own site for SEO purposes.

It’s seen as a win-win situation for both parties involved, and is in-line with Google’s mantra of providing value to the user.

Will Guest Blogging Help me rank?

Of course! Just not as much as you might think.

From a raw SEO perspective, guest posts are highly valuable. Not only are they ‘natural’ in the eye’s of google, they are more often than not surrounded by relevant keywords and contain targeted anchor text – all tasty little morsels of link value that Google loves.

The issue with guest posts is that their link building value is finite.

What that means, is that you will only ever get a single link out of it. If your content goes viral, all those links will point back to your host’s site, not yours.

Some food for thought when considering how much effort a quality guest post is.

Should I just give up?

Chin up son, it’s not all bad news.

Guest posts are still a great idea, but you need to have a good handle on when and where they are useful.

Let’s look at some guidelines for effective leveraging of guest posting.

Be realistic

When it comes to contacting and finding blogs, it pays not to shoot too high.

You should tend to aim for blogs of a medium quality as they are much more likely to accept guest posts, especially if you are representing a client.

As you approach higher quality sites, they’ll be getting spammed mercilessly by other hopefuls and won’t give you time of day. In this case, you’ll have to think outside the box and consider offline methods such as phone calls.

Learn to pick your battles, and modify your approach to suit the circumstances.

Pre-filter

Putting some systems in place to help you fight through the riff raff is a smart move.

A good way to go about finding realistic blogging opportunities, is to first go brute-force and find as many blogs as you can related to your niche.

Once you’ve got a long list of blogs, you’ll then be able to run them through a bulk mozrank checker: http://mozcheck.com/, and from here, you’ll be able to drastically narrow your search.

Think about humans

If you’re thinking about writing a quality guest post, then it pays to think about humans too.

Always remember that humans will see the link as well, not just the crawlers. So, do take some time to think about finding blogs that could attract future customers.

For example, if you sell stock in Australia – it’s a smart move to focus on Australian blogs.

Wrapping it all up

As with all areas of SEO, you should aim to be level headed and approach problems with a balanced view.

If you find yourself too focused on a particular link building tactic, do take the time to step back and put things in context.

Remember, guest posts are just one weapon in your arsenal of link building tactics.

 

By Adriano Di Palma – Junior SEO at MooMu Media

 

Link Building Insights – Guest Blogging

 

Often in SEO there is a need to balance the time and effort required to pursue a particular link building tactic, against the returns that are gained as a result of acquiring that link.

 

One of the most common errors is to be too laser-focused on one type of tactic; putting in an inordinate amount of time and effort while receiving diminishing returns.

 

Guest blogging is one of those areas where people often make this mistake, and we’ve seen what was once a golden link building opportunity become highly devalued by swarms of over-excited SEO’s.

 

But is guest posting really dead? Let’s find out.

 

 

So, what’s a guest post?

 

A guest post, as the name suggests, involves posting on another person’s blog as a guest.

 

It provides the host blogger with fresh content at no cost, and allows the guest blogger to promote their own blog, often with a link back to their own site for SEO purposes.

 

It’s seen as a win-win situation for both parties involved, and is in-line with Google’s mantra of providing value to the user.

 

 

Will Guest Blogging Help me rank?

 

Of course! Just not as much as you might think.

 

From a raw SEO perspective, guest posts are highly valuable. Not only are they ‘natural’ in the eye’s of google, they are more often than not surrounded by relevant keywords and contain targeted anchor text – all tasty little morsels of link value that Google loves.

 

The issue with guest posts is that their link building value is finite.

 

What that means, is that you will only ever get a single link out of it. If your content goes viral, all those links will point back to your host’s site, not yours.

 

Some food for thought when considering how much effort a quality guest post is.

 

 

Should I just give up?

 

Chin up son, it’s not all bad news.

 

Guest posts are still a great idea, but you need to have a good handle on when and where they are useful.

 

Let’s look at some guidelines for effective leveraging of guest posting.

 

 

Be realistic

 

When it comes to contacting and finding blogs, it pays not to shoot too high.

 

You should tend to aim for blogs of a medium quality as they are much more likely to accept guest posts, especially if you are representing a client.

 

As you approach higher quality sites, they’ll be getting spammed mercilessly by other hopefuls and won’t give you time of day. In this case, you’ll have to think outside the box and consider offline methods such as phone calls.

 

Learn to pick your battles, and modify your approach to suit the circumstances.

 

 

Pre-filter

 

Putting some systems in place to help you fight through the riff raff is a smart move.

 

A good way to go about finding realistic blogging opportunities, is to first go brute-force and find as many blogs as you can related to your niche.

 

Once you’ve got a long list of blogs, you’ll then be able to run them through a bulk mozrank checker: http://mozcheck.com/, and from here, you’ll be able to drastically narrow your search.

 

 

Think about humans

 

If you’re thinking about writing a quality guest post, then it pays to think about humans too.

 

Always remember that humans will see the link as well, not just the crawlers. So, do take some time to think about finding blogs that could attract future customers.

 

For example, if you sell stock in Australia – it’s a smart move to focus on Australian blogs.

 

 

Wrapping it all up

 

As with all areas of SEO, you should aim to be level headed and approach problems with a balanced view.

 

If you find yourself too focused on a particular link building tactic, do take the time to step back and put things in context.

 

Remember, guest posts are just one weapon in your arsenal of link building tactics.

By Adriano Di Palma – Junior SEO at MooMu Media

Link Building Insights – Guest Blogging

Often in SEO there is a need to balance the time and effort required to pursue a particular link building tactic, against the returns that are gained as a result of acquiring that link.

One of the most common errors is to be too laser-focused on one type of tactic; putting in an inordinate amount of time and effort while receiving diminishing returns.

Guest blogging is one of those areas where people often make this mistake, and we’ve seen what was once a golden link building opportunity become highly devalued by swarms of over-excited SEO’s.

But is guest posting really dead? Let’s find out.

So, what’s a guest post?

A guest post, as the name suggests, involves posting on another person’s blog as a guest.

It provides the host blogger with fresh content at no cost, and allows the guest blogger to promote their own blog, often with a link back to their own site for SEO purposes.

It’s seen as a win-win situation for both parties involved, and is in-line with Google’s mantra of providing value to the user.

Will Guest Blogging Help me rank?

Of course! Just not as much as you might think.

From a raw SEO perspective, guest posts are highly valuable. Not only are they ‘natural’ in the eye’s of google, they are more often than not surrounded by relevant keywords and contain targeted anchor text – all tasty little morsels of link value that Google loves.

The issue with guest posts is that their link building value is finite.

What that means, is that you will only ever get a single link out of it. If your content goes viral, all those links will point back to your host’s site, not yours.

Some food for thought when considering how much effort a quality guest post is.

Should I just give up?

Chin up son, it’s not all bad news.

Guest posts are still a great idea, but you need to have a good handle on when and where they are useful.

Let’s look at some guidelines for effective leveraging of guest posting.

Be realistic

When it comes to contacting and finding blogs, it pays not to shoot too high.

You should tend to aim for blogs of a medium quality as they are much more likely to accept guest posts, especially if you are representing a client.

As you approach higher quality sites, they’ll be getting spammed mercilessly by other hopefuls and won’t give you time of day. In this case, you’ll have to think outside the box and consider offline methods such as phone calls.

Learn to pick your battles, and modify your approach to suit the circumstances.

Pre-filter

Putting some systems in place to help you fight through the riff raff is a smart move.

A good way to go about finding realistic blogging opportunities, is to first go brute-force and find as many blogs as you can related to your niche.

Once you’ve got a long list of blogs, you’ll then be able to run them through a bulk mozrank checker: http://mozcheck.com/, and from here, you’ll be able to drastically narrow your search.

Think about humans

If you’re thinking about writing a quality guest post, then it pays to think about humans too.

Always remember that humans will see the link as well, not just the crawlers. So, do take some time to think about finding blogs that could attract future customers.

For example, if you sell stock in Australia – it’s a smart move to focus on Australian blogs.

Wrapping it all up

As with all areas of SEO, you should aim to be level headed and approach problems with a balanced view.

If you find yourself too focused on a particular link building tactic, do take the time to step back and put things in context.

Remember, guest posts are just one weapon in your arsenal of link building tactics.

By Adriano Di Palma – Junior SEO at MooMu Media

Link Building Insights – Guest Blogging

Often in SEO there is a need to balance the time and effort required to pursue a particular link building tactic, against the returns that are gained as a result of acquiring that link.

One of the most common errors is to be too laser-focused on one type of tactic; putting in an inordinate amount of time and effort while receiving diminishing returns.

Guest blogging is one of those areas where people often make this mistake, and we’ve seen what was once a golden link building opportunity become highly devalued by swarms of over-excited SEO’s.

But is guest posting really dead? Let’s find out.

So, what’s a guest post?

A guest post, as the name suggests, involves posting on another person’s blog as a guest.

It provides the host blogger with fresh content at no cost, and allows the guest blogger to promote their own blog, often with a link back to their own site for SEO purposes.

It’s seen as a win-win situation for both parties involved, and is in-line with Google’s mantra of providing value to the user.

Will Guest Blogging Help me rank?

Of course! Just not as much as you might think.

From a raw SEO perspective, guest posts are highly valuable. Not only are they ‘natural’ in the eye’s of google, they are more often than not surrounded by relevant keywords and contain targeted anchor text – all tasty little morsels of link value that Google loves.

The issue with guest posts is that their link building value is finite.

What that means, is that you will only ever get a single link out of it. If your content goes viral, all those links will point back to your host’s site, not yours.

Some food for thought when considering how much effort a quality guest post is.

Should I just give up?

Chin up son, it’s not all bad news.

Guest posts are still a great idea, but you need to have a good handle on when and where they are useful.

Let’s look at some guidelines for effective leveraging of guest posting.

Be realistic

When it comes to contacting and finding blogs, it pays not to shoot too high.

You should tend to aim for blogs of a medium quality as they are much more likely to accept guest posts, especially if you are representing a client.

As you approach higher quality sites, they’ll be getting spammed mercilessly by other hopefuls and won’t give you time of day. In this case, you’ll have to think outside the box and consider offline methods such as phone calls.

Learn to pick your battles, and modify your approach to suit the circumstances.

Pre-filter

Putting some systems in place to help you fight through the riff raff is a smart move.

A good way to go about finding realistic blogging opportunities, is to first go brute-force and find as many blogs as you can related to your niche.

Once you’ve got a long list of blogs, you’ll then be able to run them through a bulk mozrank checker: http://mozcheck.com/, and from here, you’ll be able to drastically narrow your search.

Think about humans

If you’re thinking about writing a quality guest post, then it pays to think about humans too.

Always remember that humans will see the link as well, not just the crawlers. So, do take some time to think about finding blogs that could attract future customers.

For example, if you sell stock in Australia – it’s a smart move to focus on Australian blogs.

Wrapping it all up

As with all areas of SEO, you should aim to be level headed and approach problems with a balanced view.

If you find yourself too focused on a particular link building tactic, do take the time to step back and put things in context.

Remember, guest posts are just one weapon in your arsenal of link building tactics.

The Hidden Dangers of Cheap SEO and Web Design

By | Uncategorized | No Comments

By Adriano Di Palma – Junior SEO at MooMu Media

 

SEO Stress

Image by bottled_void flickr

Have a killer idea for the next Facebook or YouTube?  Think you have what it takes to start your own online business with some spare pocket change?

 

Think again.

 

Lucrative opportunities in areas like online shopping are attracting entrepreneurs far and wide, and everyone wants a share of the limelight – they just don’t want to spend a dime getting there.

 

These days, whacking together a website is literally child’s play, however, creating a website that functions well and gets users to interact and ultimately buy; that’s a real skill.

 

And it’s a skill you better be willing to pay for.

 

 

 

“I’d like a fully functional e-commerce website – for $250”

 

As with all good stories, we need to start at the very beginning, and any good SEO project starts with the website design itself.

 

A strong web design serves several purposes:

  • It presents a professional and polished brand image.
  • It gets users to the information they need quickly, and without confusion.
  • It instils a sense of trust in potential customers, helping to eventually garner those glorious credit card details.
  • And, it provides a solid architecture for search engines to crawl you.

If you’re starry eyed with dreams of massive usership and huge profits, then you really should consider whether that outsourced website from overseas will stand the test of time.

 

And remember what your mother told you, “It’s not all about looks”.

 

A hugely successful site like online retailer Amazon.com isn’t overly flashy or visually stunning: what it is – is clean, functional, and trustworthy.

 

That sort of genius simplicity takes a lot of work.

 

 

“Can you get me to #1 on Google?  I’ll shout you a beer”

 

The SEO industry is home to many hard-working, highly skilled individuals who can deliver real results.

 

It’s also home to some dodgy characters that will promise you the world, and not leave you with so much as an atlas. And the first warning sign is often price.

 

Here’s a quick equation for the mathematically minded:

 

Cheap SEO = cheap tactics = bad results.

 

But it’s even more serious than simply not seeing results. You see, SEO is a little like dancing, and Google is a tough partner to please.

 

Step on their toes using dodgy link networks? Miss a spin by purchasing poorly written content? Lose the beat by over-optimizing?

 

I’m sorry to say, you’re going home alone tonight buddy – and you just might receive a penalty or get banned as well.

 

 

Never lose sight of the big picture

 

This is solid advice for any area of life, really – don’t be short sighted.

 

Cheap SEO and web design might look very attractive on the surface, but they are both equally rotten at the core; leading to a myriad of problems down the road, that will cost you money.

 

There are sensible ways to cut corners and save money in your business; 1 ply toilet paper and cheap SEO don’t qualify.

 

 

Talk to the experts

 

Here at MooMu media we believe that SEO is a long-term strategy that requires careful planning and a solid, proven approach.

 

We are a highly skilled and experienced team, who focus on doing the hard-yards for lasting results.

 

Give us a call today, and find out how we can help you grow your online presence.By Adriano Di Palma – Junior SEO at MooMu Media

 

SEO Stress

Image by bottled_void flickr

Have a killer idea for the next Facebook or YouTube?  Think you have what it takes to start your own online business with some spare pocket change?

 

Think again.

 

Lucrative opportunities in areas like online shopping are attracting entrepreneurs far and wide, and everyone wants a share of the limelight – many just don’t realise the work involved.

 

These days, whacking together a website is literally child’s play, however, creating a website that functions well and gets users to interact and ultimately buy; that’s a real skill.

 

And it’s a skill you better be willing to pay for.

 

 

 

“I’d like a fully functional e-commerce website – for $250”

 

As with all good stories, we need to start at the very beginning, and any good SEO project starts with the website design itself.

 

A strong web design serves several purposes:

  • It presents a professional and polished brand image.
  • It gets users to the information they need quickly, and without confusion.
  • It instils a sense of trust in potential customers, helping to eventually garner those glorious credit card details.
  • And, it provides a solid architecture for search engines to crawl you.

If you’re starry eyed with dreams of massive usership and huge profits, then you really should consider whether that outsourced website from overseas will stand the test of time.

 

And remember what your mother told you, “It’s not all about looks”.

 

A hugely successful site like online retailer Amazon.com isn’t overly flashy or visually stunning: what it is – is clean, functional, and trustworthy.

 

That sort of genius simplicity takes a lot of work.

 

 

“Can you get me to #1 on Google?  I’ll shout you a beer”

 

The SEO industry is home to many hard-working, highly skilled individuals who can deliver real results.

 

It’s also home to some dodgy characters that will promise you the world, and not leave you with so much as an atlas. And the first warning sign is often price.

 

Here’s a quick equation for the mathematically minded:

 

Cheap SEO = cheap tactics = bad results.

 

But it’s even more serious than simply not seeing results. You see, SEO is a little like dancing, and Google is a tough partner to please.

 

Step on their toes using dodgy link networks? Miss a spin by purchasing poorly written content? Lose the beat by over-optimizing?

 

I’m sorry to say, you’re going home alone tonight buddy – and you just might receive a penalty or get banned as well.

 

 

Never lose sight of the big picture

 

This is solid advice for any area of life, really – don’t be short sighted.

 

Cheap SEO and web design might look very attractive on the surface, but they are both equally rotten at the core; leading to a myriad of problems down the road, that will cost you money.

 

There are sensible ways to cut corners and save money in your business; 1 ply toilet paper and cheap SEO don’t qualify.

 

 

Talk to the experts

 

Here at MooMu media we believe that SEO is a long-term strategy that requires careful planning and a solid, proven approach.

 

We are a highly skilled and experienced team, who focus on doing the hard-yards for lasting results.

 

Give us a call today, and find out how we can help you grow your online presence.By Adriano Di Palma – Junior SEO at MooMu Media

 

SEO Stress

Image by bottled_void flickr

Have a killer idea for the next Facebook or YouTube?  Think you have what it takes to start your own online business with some spare pocket change?

 

Think again.

 

Lucrative opportunities in areas like online shopping are attracting entrepreneurs far and wide, and everyone wants a share of the limelight – they just don’t want to spend a dime getting there.

 

These days, whacking together a website is literally child’s play, however, creating a website that functions well and gets users to interact and ultimately buy; that’s a real skill.

 

And it’s a skill you better be willing to pay for.

 

 

 

“I’d like a fully functional e-commerce website – for $250”

 

As with all good stories, we need to start at the very beginning, and any good SEO project starts with the website design itself.

 

A strong web design serves several purposes:

  • It presents a professional and polished brand image.
  • It gets users to the information they need quickly, and without confusion.
  • It instils a sense of trust in potential customers, helping to eventually garner those glorious credit card details.
  • And, it provides a solid architecture for search engines to crawl you.

If you’re starry eyed with dreams of massive usership and huge profits, then you really should consider whether that outsourced website from overseas will stand the test of time.

 

And remember what your mother told you, “It’s not all about looks”.

 

A hugely successful site like online retailer Amazon.com isn’t overly flashy or visually stunning: what it is – is clean, functional, and trustworthy.

 

That sort of genius simplicity takes a lot of work.

 

 

“Can you get me to #1 on Google?  I’ll shout you a beer”

 

The SEO industry is home to many hard-working, highly skilled individuals who can deliver real results.

 

It’s also home to some dodgy characters that will promise you the world, and not leave you with so much as an atlas. And the first warning sign is often price.

 

Here’s a quick equation for the mathematically minded:

 

Cheap SEO = cheap tactics = bad results.

 

But it’s even more serious than simply not seeing results. You see, SEO is a little like dancing, and Google is a tough partner to please.

 

Step on their toes using dodgy link networks? Miss a spin by purchasing poorly written content? Lose the beat by over-optimizing?

 

I’m sorry to say, you’re going home alone tonight buddy – and you just might receive a penalty or get banned as well.

 

 

Never lose sight of the big picture

 

This is solid advice for any area of life, really – don’t be short sighted.

 

Cheap SEO and web design might look very attractive on the surface, but they are both equally rotten at the core; leading to a myriad of problems down the road, that will cost you money.

 

There are sensible ways to cut corners and save money in your business; 1 ply toilet paper and cheap SEO don’t qualify.

 

 

Talk to the experts

 

Here at MooMu media we believe that SEO is a long-term strategy that requires careful planning and a solid, proven approach.

 

We are a highly skilled and experienced team, who focus on doing the hard-yards for lasting results.

 

Give us a call today, and find out how we can help you grow your online presence.By Adriano Di Palma – Junior SEO at MooMu Media

 

SEO Stress

Image by bottled_void flickr

Have a killer idea for the next Facebook or YouTube?  Think you have what it takes to start your own online business with some spare pocket change?

 

Think again.

 

Lucrative opportunities in areas like online shopping are attracting entrepreneurs far and wide, and everyone wants a share of the limelight – they just don’t want to spend a dime getting there.

 

These days, whacking together a website is literally child’s play, however, creating a website that functions well and gets users to interact and ultimately buy; that’s a real skill.

 

And it’s a skill you better be willing to pay for.

 

 

 

“I’d like a fully functional e-commerce website – for $250”

 

As with all good stories, we need to start at the very beginning, and any good SEO project starts with the website design itself.

 

A strong web design serves several purposes:

  • It presents a professional and polished brand image.
  • It gets users to the information they need quickly, and without confusion.
  • It instils a sense of trust in potential customers, helping to eventually garner those glorious credit card details.
  • And, it provides a solid architecture for search engines to crawl you.

If you’re starry eyed with dreams of massive usership and huge profits, then you really should consider whether that outsourced website from overseas will stand the test of time.

 

And remember what your mother told you, “It’s not all about looks”.

 

A hugely successful site like online retailer Amazon.com isn’t overly flashy or visually stunning: what it is – is clean, functional, and trustworthy.

 

That sort of genius simplicity takes a lot of work.

 

 

“Can you get me to #1 on Google?  I’ll shout you a beer”

 

The SEO industry is home to many hard-working, highly skilled individuals who can deliver real results.

 

It’s also home to some dodgy characters that will promise you the world, and not leave you with so much as an atlas. And the first warning sign is often price.

 

Here’s a quick equation for the mathematically minded:

 

Cheap SEO = cheap tactics = bad results.

 

But it’s even more serious than simply not seeing results. You see, SEO is a little like dancing, and Google is a tough partner to please.

 

Step on their toes using dodgy link networks? Miss a spin by purchasing poorly written content? Lose the beat by over-optimizing?

 

I’m sorry to say, you’re going home alone tonight buddy – and you just might receive a penalty or get banned as well.

 

 

Never lose sight of the big picture

 

This is solid advice for any area of life, really – don’t be short sighted.

 

Cheap SEO and web design might look very attractive on the surface, but they are both equally rotten at the core; leading to a myriad of problems down the road, that will cost you money.

 

There are sensible ways to cut corners and save money in your business; 1 ply toilet paper and cheap SEO don’t qualify.

 

 

Talk to the experts

 

Here at MooMu media we believe that SEO is a long-term strategy that requires careful planning and a solid, proven approach.

 

We are a highly skilled and experienced team, who focus on doing the hard-yards for lasting results.

 

Give us a call today, and find out how we can help you grow your online presence.

Google change from 10 to 7 Organic results

By | Google News | No Comments

 

What’s Going On?

According to Danny Sullivan form Search Engine Land  Google is testing a new way to present search results, changing from the traditional 10 pages results to a 7 pages result, so at  MooMu Media we investigate the impact of that change on the results of the most popular search engine in Australia.

 

Coles Seacrh Term (Data SiteLinks 7 results)

 

Impact in Australia

Although in America it looks like the change affects all sites with sitelinks (Not just brand searches) in Australia it looks like the 7 results page works just for brand searches, unless the general term, that you use in the query ,fits into the domain (e.g carsales)
 
Carsales SearchTerm (Data Sitelinks 7 results)
 
For general term searches in Australia it is not common to get results with sitelinks, as a  consequence, general term searches usually get 10 results on the page.
However, if you add specific information for the web site where you want the information, the results will change.
 
Australia Search Term (siteLinks With No Data)
 
Let’s say you are looking for Australia but you want information from Wikipedia, so you type in the search bar “Australia Wiki”. You will get 7 results, which is different to  if you type just “Australia”, then you get 10 results on the page, even if the first result is Wikipedia.
 
Australia Search Term (Data sitelinks)
 
According to Google Webmaster Tools , Google only shows site links for results when:

-Google thinks they’ll be useful to the user

-The structure of a site allows Google algorithms to find good site links.

 

I’m not sure if this change is focussed on improving usability (do users prefer 7 to 10 results?) or if it is the intent of Google to improve their advertising system giving less organic results and eventually more Ads.

Best Android Apps for SEO

By | Uncategorized | No Comments

After being a long term iPhone and IOS user I recently made the change to Android (on a HTC Velocity running Ice Cream Sandwich).  Having used a lot of SEO related APPs for IOS I thought I would go through the Android market place and see what was available.  Unlike my experience with my iPhone, a number of the Android apps performed erratically or didn’t load at all.  This could just be down to my handset.  Below are my favourites.

SpiderMate SEO Scorecard

 

Free!  This app is good for checking a site’s health on the run.  It pulls in data from various sources including SEOMoz (Domain Authority), MajesticSEO (Backlink Data).  I like it because I can just put in the domain once and then can click through easily to the different data sources to see more information.  Anything that lets me type domains in less on a phone gets my thumbs up.

Get it here

SpiderMate Android SEO APP

Analytix

 

$1.99.  This is a comprehensive app that displays information from Google Analytics.  I think it is significantly better than the official Google Analytics App and has the added benefit of customizable widgets for your home screen.  So if you are the kind of person that is always interested in up to date stats on your website (be it Visits / Uniques / Bounce Rate or Transactions / Revenues / Goals) you can see it on your home screen without having to launch an app.  This is great if you have made some big site changes and you want to closely monitor any issues without being stuck in front of a desktop.

This app is quick to update (very important when on the move) and covers off all the main areas that you would look at in Google Analytics.  It would be nice if you could see some custom reports & a profile search would be handy if you access to a lot of domains like me, but I still highly recommend this to any online marketer

Get it here

Analytix Google Analytics Android APP

Website Info

 

Free! Similar to SpiderMate this app gives you top level information about a domain.  It covers SEO areas like PageRank, Alexa Rank, indexed pages, backlinks and Server info including location, IP, load time & server software.  Website Info does what it says on the tin and nothing more.  It would be good if you could click on the data to explore it deeper – whether in the app or to be sent to the data source.

Get it here

SEO Automatic

 

Free / Paid.  I have only tried the free version of this app.  It performs a similar function to many online tools which breakdown a page against various SEO factors.  It is quite comprehensive and covers the usual meta descriptions / H tags / Robots tags, to the more sophisticated like image attributes / page canonicalization. What I like about this tool is that each factor is described in detail and the page is ‘scored’ and advice is given.  As with any automated tool, its advice needs to be taken in context with what you know about your site and what you can do within your content management system, but it is a good start, especially for the non-SEO expert.

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SEO Review Android App

Google Analytics App – Official

 

Free! Google has an official Analytics app for Android devices.  As a first go it is ok (especially being free), but I found it very limiting.  As an app it is fairly limited in what you can do, but if you create custom reports through the website they are visible in the app.  It is a bit fiddly and in its current implementation I would only recommend it if you are not willing to spend the money on Analytix.

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Google Analytics for Android

Google Rank Checking Apps – Australia

 

When performing SEO on a site, it is often ideal to have an app when you are out and about that is able to quickly and accurately check the rankings of your site.  I tried a number of Android Apps and they all failed to accurately do this.  I am not sure if this was due to being in Australia and the accuracy dropping as they are made for different markets or if they are inaccurate full stop.  This is a problem not just for Android Apps, but for desktop programs and online services that do this function.

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