Tracy Mu Sung started out in digital media in the relatively new field of web analytics. As Head of Analytics for a London agency, Tracy worked on some of the biggest brands in the UK, where she helped to shape the directions of online marketing campaigns, and investigated the delicate balance between PPC and SEO traffic.

Since completing both business and science degrees, Tracy has worked in Canberra, London, Shanghai and now Sydney.

Tracy currently works on SEO and pay per click campaigns for her clients, and is a registered Google Adwords Professional.

She enjoys tea, cake, Craft Wars and is always planning her next trip (2012 – Russia). She can often be found taking and sharing photos of food or her dog, Croc.
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