Aidan Moore was previously Head of Search in a London based digital marketing agency, where he worked on some of the biggest brands in the UK.  Following this, he became Head of Operations for the same agency in Shanghai, servicing China-based clients.

Aidan has a particular interest in optimising sites in the competitive financial services market, after having gained a wealth of experience as an SEO advisor for some of the largest financial services providers in the UK.

He has spoken about SEO at numerous conferences, covering topics such as SEO for financial services, and SEO to combat negative PR.